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Suspect Spam? Read This.

Started by Alyssa Gregory. Last reply by Stacie Bourne Mar 24, 2013. 2 Replies

In our effort to protect the usefulness of the community, we are reviewing accounts as they are created to weed out spammers and bots. But sometimes they slip through the cracks.What Is Spam?Here are some examples of spam on this site:Any posts, discussions, or comments that are obscene or vulgar. Any posts, discussions, or comments that are not related to small business.Mass unsolicited sales messages.How to Handle SpamIf you suspect a member is a spammer, please send a message to our…Continue

New Members - Start Here!

Started by Alyssa Gregory. Last reply by Riana du Plessis Aug 27. 50 Replies

Welcome to the Small Business Bonfire! Your first stop should be our Membership section. As a member of the Bonfire, you get free and unlimited access to some very useful tools for small business owners that aren't available anywhere else:The Spark NewsletterRed Hot Tool of the Week ArchiveSmall Business LibraryBonfire Member Discounts and Special OffersAnd a lot more...The…Continue

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A blog post by Mickie Kennedy was featured

5 Ways to Improve Your Internal PR

When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be…See More
Tuesday
Mickie Kennedy posted a blog post

5 Ways to Improve Your Internal PR

When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be…See More
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Mickie Kennedy commented on Dawn Ellis's blog post 'Learn How to Go From The Small Guy to The Big Guy'
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Dawn Ellis posted a blog post

Learn How to Go From The Small Guy to The Big Guy

Are you seeking to land a promotion at your workplace? Perhaps you're the newbie at work and are looking to earn the respect of your fellow co-workers? Or maybe you are looking to elevate your career by applying for your dream job? Whatever your reasons, to flourishingly advance from the small guy to the big guy, you need to develop a workplace professionalism, a can-do attitude and an aptitude for success.Dawn Ellis Marketing Executive at…See More
Dec 12
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Blog Posts

5 Ways to Improve Your Internal PR

Posted by Mickie Kennedy on December 15, 2014 at 6:10pm 0 Comments

When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.

However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be concentrated on the public. A successful business focuses their PR efforts internally as well.

Why? Well, employee by in is crucial. If your staff is well-connected with your brand, then how can you truly service customers? Your employees are your front line brand ambassadors. That being said, you need to make sure you spend some time developing the right kind of culture through internal PR efforts.

Here are five things to get you started.

1. Know What…

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How to Make Your Audience Feel What You Want Them To

Posted by Mickie Kennedy on November 21, 2014 at 7:00pm 0 Comments

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.

Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages perfectly so the audience will do what we want – buy our company’s stuff, usually. Getting them to a feel a certain way is part of our branding – Coca-Cola wants you to feel nostalgia during the holidays and think of them, for example.

 

Want in on this super top-secret-but-not-really action? Here are some tips.

 

Choose Your Words Carefully

 

If a certain “feeling” is part of your branding, then everything you write down works towards or against…

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How Can Technology Help to Improve Your Small Business?

Posted by Bert Seither on November 19, 2014 at 5:24pm 0 Comments

By Bert Seither, Vice President at 1-800Accountant



About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.



From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are many reasons for it based on the great benefits it can provide in our world. If you proudly operate your own small business, here’s how technology can help improve it in several different ways:



1. It increases convenience.



Like just about everything else out there, utilizing technology effectively can make managing your small business so much easier and convenient. There are countless mobile apps out there that can streamline all…

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Five Mistakes to Avoid When Starting a Business

Posted by Evelynn Rollins on November 17, 2014 at 10:00am 1 Comment

Opening your first business comes with a steep learning curve. Mistakes are imminent, no matter how knowledgeable and prepared you think you are. Check out this article for useful advice on what not to do during your first year as an entrepreneur.

Your first year as a business owner will be like a rollercoaster. You’ll work longer hours than you ever thought your body could handle, you’ll find out about things you didn’t know you needed to know, and you’ll figure out how to solve problems you’ve never even imagined. No matter how prepared you think you are, ever-changing industry trends are bound to catch you off-guard.

Luckily, though, you have the luxury to learn from those who have branched out before you. We’ve gathered a few common entrepreneurial mistakes to avoid if you want to become an inspiration for future executives, and make your business a…

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