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Suspect Spam? Read This.

Started by Alyssa Gregory. Last reply by Stacie Bourne Mar 24, 2013. 2 Replies

In our effort to protect the usefulness of the community, we are reviewing accounts as they are created to weed out spammers and bots. But sometimes they slip through the cracks.What Is Spam?Here are some examples of spam on this site:Any posts, discussions, or comments that are obscene or vulgar. Any posts, discussions, or comments that are not related to small business.Mass unsolicited sales messages.How to Handle SpamIf you suspect a member is a spammer, please send a message to our…Continue

New Members - Start Here!

Started by Alyssa Gregory. Last reply by Riana du Plessis Aug 27. 50 Replies

Welcome to the Small Business Bonfire! Your first stop should be our Membership section. As a member of the Bonfire, you get free and unlimited access to some very useful tools for small business owners that aren't available anywhere else:The Spark NewsletterRed Hot Tool of the Week ArchiveSmall Business LibraryBonfire Member Discounts and Special OffersAnd a lot more...The…Continue

Latest Activity

Profile IconSuzanne Durick, Eva Colnett and Greg Porter joined Small Business Bonfire
6 minutes ago
A blog post by Mickie Kennedy was featured

How to Make Your Audience Feel What You Want Them To

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages perfectly so the audience will do what we want – buy our…See More
Sunday
Mickie Kennedy posted a blog post

How to Make Your Audience Feel What You Want Them To

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages perfectly so the audience will do what we want – buy our…See More
Sunday
Profile IconMatthew Jenkins and Joep van de Burgt joined Small Business Bonfire
Saturday
Mickie Kennedy commented on Evelynn Rollins's blog post 'Five Mistakes to Avoid When Starting a Business'
""Entrepreneurs are willing to work 80 hours a week to avoid working 40 hours a week" -- nice!"
Friday
Mickie Kennedy gave a thumbs up on Evelynn Rollins's blog post 'Five Mistakes to Avoid When Starting a Business'
Friday
Mickie Kennedy commented on Megan Ritter's blog post 'Web 2.0 : How to Overcome the PR Challenges of Social Media'
"Great article, Megan."
Friday
Mickie Kennedy gave a thumbs up on Megan Ritter's blog post 'Web 2.0 : How to Overcome the PR Challenges of Social Media'
Friday
A blog post by Bert Seither was featured

How Can Technology Help to Improve Your Small Business?

By Bert Seither, Vice President at 1-800Accountant About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years. From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are…See More
Friday
Bert Seither posted a blog post

How Can Technology Help to Improve Your Small Business?

By Bert Seither, Vice President at 1-800Accountant About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years. From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are…See More
Friday
Renee: CEO Life Coach gave a thumbs up on Renee: CEO Life Coach's profile
Friday
Renee: CEO Life Coach gave a thumbs up on Renee: CEO Life Coach's profile
Friday

Blog Posts

How to Make Your Audience Feel What You Want Them To

Posted by Mickie Kennedy on November 21, 2014 at 7:00pm 0 Comments

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.

Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages perfectly so the audience will do what we want – buy our company’s stuff, usually. Getting them to a feel a certain way is part of our branding – Coca-Cola wants you to feel nostalgia during the holidays and think of them, for example.

 

Want in on this super top-secret-but-not-really action? Here are some tips.

 

Choose Your Words Carefully

 

If a certain “feeling” is part of your branding, then everything you write down works towards or against…

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How Can Technology Help to Improve Your Small Business?

Posted by Bert Seither on November 19, 2014 at 5:24pm 0 Comments

By Bert Seither, Vice President at 1-800Accountant



About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.



From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are many reasons for it based on the great benefits it can provide in our world. If you proudly operate your own small business, here’s how technology can help improve it in several different ways:



1. It increases convenience.



Like just about everything else out there, utilizing technology effectively can make managing your small business so much easier and convenient. There are countless mobile apps out there that can streamline all…

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Five Mistakes to Avoid When Starting a Business

Posted by Evelynn Rollins on November 17, 2014 at 10:00am 1 Comment

Opening your first business comes with a steep learning curve. Mistakes are imminent, no matter how knowledgeable and prepared you think you are. Check out this article for useful advice on what not to do during your first year as an entrepreneur.

Your first year as a business owner will be like a rollercoaster. You’ll work longer hours than you ever thought your body could handle, you’ll find out about things you didn’t know you needed to know, and you’ll figure out how to solve problems you’ve never even imagined. No matter how prepared you think you are, ever-changing industry trends are bound to catch you off-guard.

Luckily, though, you have the luxury to learn from those who have branched out before you. We’ve gathered a few common entrepreneurial mistakes to avoid if you want to become an inspiration for future executives, and make your business a…

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Web 2.0 : How to Overcome the PR Challenges of Social Media

Posted by Megan Ritter on November 18, 2014 at 1:28pm 1 Comment

Feeling down because no one opened that mass-emailed press release? Don’t, the content isn’t the issue -- it’s the delivery system. Today, people are getting their news from a company’s website directly, through a specially designated tab with links to all things social media-related. This honest, engaging, and transparent delivery system is easy to accomplish by following four steps.

 

Image Source: ShutterStock.com

First, let’s discuss why those tenets of honesty, engagement, and transparency are vital components to making this new system…

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