In our effort to protect the usefulness of the community, we are reviewing accounts as they are created to weed out spammers and bots. But sometimes they slip through the cracks.What Is Spam?Here are some examples of spam on this site:Any posts, discussions, or comments that are obscene or vulgar. Any posts, discussions, or comments that are not related to small business.Mass unsolicited sales messages.How to Handle SpamIf you suspect a member is a spammer, please send a message to our…Continue
Welcome to the Small Business Bonfire! Your first stop should be our Membership section. As a member of the Bonfire, you get free and unlimited access to some very useful tools for small business owners that aren't available anywhere else:The Spark NewsletterRed Hot Tool of the Week ArchiveSmall Business LibraryBonfire Member Discounts and Special OffersAnd a lot more...The…Continue
When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.
However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be concentrated on the public. A successful business focuses their PR efforts internally as well.
Why? Well, employee by in is crucial. If your staff is well-connected with your brand, then how can you truly service customers? Your employees are your front line brand ambassadors. That being said, you need to make sure you spend some time developing the right kind of culture through internal PR efforts.
Here are five things to get you started.
1. Know What…Continue
Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.
Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages perfectly so the audience will do what we want – buy our company’s stuff, usually. Getting them to a feel a certain way is part of our branding – Coca-Cola wants you to feel nostalgia during the holidays and think of them, for example.
Want in on this super top-secret-but-not-really action? Here are some tips.
Choose Your Words Carefully
If a certain “feeling” is part of your branding, then everything you write down works towards or against…Continue
By Bert Seither, Vice President at 1-800Accountant
About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.
From offices to shopping malls to classrooms, we are surrounded by technology all the time these days. And there are many reasons for it based on the great benefits it can provide in our world. If you proudly operate your own small business, here’s how technology can help improve it in several different ways:
1. It increases convenience.
Like just about everything else out there, utilizing technology effectively can make managing your small business so much easier and convenient. There are countless mobile apps out there that can streamline all…
Opening your first business comes with a steep learning curve. Mistakes are imminent, no matter how knowledgeable and prepared you think you are. Check out this article for useful advice on what not to do during your first year as an entrepreneur.
Your first year as a business owner will be like a rollercoaster. You’ll work longer hours than you ever thought your body could handle, you’ll find out about things you didn’t know you needed to know, and you’ll figure out how to solve problems you’ve never even imagined. No matter how prepared you think you are, ever-changing industry trends are bound to catch you off-guard.
Luckily, though, you have the luxury to learn from those who have branched out before you. We’ve gathered a few common entrepreneurial mistakes to avoid if you want to become an inspiration for future executives, and make your business a…Continue