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Anthony Verna's Discussions

How to communicate to potential clients?

Started this discussion. Last reply by Susan Payton Jun 4, 2012. 9 Replies

Here's something that frustrates me.  I'm writing this for this community so that we can have a discussion on two main points:1) Our law practice is focused on business.  We focus on trademark,…Continue

Royalties - easy money for artistic works

Started Mar 14, 2012 0 Replies

Once again - licensing. Look at all the products that carry the copyrighted (or trademarked) work of another company. Royalties from these sales mean simple and easy income for the creative…Continue

 

Anthony Verna's Page

Latest Activity

Susan Payton replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"Any reason you can't start a blog? "
Jun 4, 2012
Scarlet Cerise replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"If you don't have a blog, a Frequently Asked Questions (or similar) page on your web site can still help to lead your customers/clients in the right direction."
Jun 2, 2012
Natalia Matulessy replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"My confusion is though, if we only own a website without a blog, this method is difficult to apply as regular posting is not available.  So how to attract customer to visit our blog regularly if we don't have a blog?"
Jun 2, 2012
Harry Vaishnav replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"Agree with previous comments from everyone about creating a web site and writing articles / blog that will present you as an authority. For item 1 you have to show the risk / reward trade-offs and potential consequences that may arise from trying…"
May 31, 2012
Susan Payton replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"I agree; blogging is the way to show your expertise. When talking to a potential client, point them to the specific post where you address what relates to their situation. I'd also share it on social media so that maybe, just maybe, you can…"
May 30, 2012
Scarlet Cerise replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"Yes! Another reason a blog is a great idea from a marketing perspective is that it might set you apart from your competition. I could be wrong, but blogs aren't something that a lot of lawyers do. People like to know who they're getting…"
May 19, 2012
Kate Rose replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"I agree with Meredith that having a blog and posting regularly would let visitors to your site and potential clients see that you are an expert in your field.  In fact, one of your blog topics could explain the application process for…"
May 17, 2012
Meredith Wood replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"In regards to #2 Anthony, I think a great way (although it does require a lot of effort), to show to potential clients who aren't experts in the are that you are, is to have some sort of content platform. You could have a blog or just some…"
May 17, 2012
Scarlet Cerise replied to Anthony Verna's discussion 'How to communicate to potential clients?'
"This is how I see it, though I am not in the same business field as you are: The potential clients want trademarks. In order to get those trademarks, they must accurately fill out an application form. You want the clients to have trademarks.…"
May 16, 2012
Anthony Verna posted a status
"Kravitz & Verna LLC is putting out its new monthly newsletter. Please send your address to averna@kravitzverna.com and we'll mail it to you."
May 7, 2012
Anthony Verna posted a discussion

How to communicate to potential clients?

Here's something that frustrates me.  I'm writing this for this community so that we can have a discussion on two main points:1) Our law practice is focused on business.  We focus on trademark, copyright, advertising, promotion and general business agreements in order to help businesses.  I have had the same conversation this week with 5 potential clients.  Basically, those potential clients filed their trademark applications themselves, those applications are now facing a court proceeding to…See More
Apr 23, 2012
Anthony Verna commented on Alyssa Gregory's blog post 'How Do YOU Use Pinterest In Your Small Business?'
"Can I get some feedback?  I know we're a law firm and so Pinterest may seem way off course for us, but I think what we do is quite visual.  My partner is on board with it, but we're creeping into it.…"
Apr 2, 2012
Amy Johnson left a comment for Anthony Verna
"Thank you for adding me Anthony I hope all is going well for you and hopefully I'll get a chance to get to know you and your business further! Thanks again! Amy"
Mar 22, 2012
Amy Johnson and Anthony Verna are now friends
Mar 22, 2012
Anthony Verna posted a status
"Who wants to set me up? I live outside NYC and am Catholic. (I prefer redheads, but it's only a preference.) Did I mention I can be silly?"
Mar 16, 2012

Profile Information

Business Name
Kravitz & Verna LLC
Website URL
http://www.nyctrademarks.com
Blog URL
http://tmcentlawforum.com
Twitter URL
http://twitter.com/avernalaw
Facebook URL
http://facebook.com/anthonyvernalaw
LinkedIn URL
http://www.linkedin.com/in/anthonyverna
Short Bio
Anthony M. Verna III, Esq., is a partner at Kravitz & Verna LLC, a boutique law firm focusing on trademark, copyright, advertising and promotion law.

Anthony Verna's Blog

What EXACTLY are Copyrights?

Posted on March 14, 2012 at 9:30am 1 Comment

I will begin with a basic description of copyright law with a brief example. A Copyright is best described as a set of rights granted by the government for the expressions of ideas or information.

Quite literally, it is the set of rights the owner has to allow copies of the expression to be made.

Copyright law only covers these eight types of works: 

  1. literary works; 
  2. musical works, including any accompanying words; 
  3. dramatic works, including any…
Continue

Comment Wall (2 comments)

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At 7:16am on March 22, 2012, Amy Johnson said…

Thank you for adding me Anthony I hope all is going well for you and hopefully I'll get a chance to get to know you and your business further!

Thanks again!

Amy

At 9:40am on March 14, 2012, Amanda Henson said…

Welcome to the Bonfire!  Please let me know if I can be of any help to you here.

 
 
 

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