Peter Alberti
  • Northborough, MA
  • United States
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Peter Alberti's Discussions

Suggestions on marketing to small retailers

Started this discussion. Last reply by nathan.williams.mba Dec 21, 2011. 10 Replies

Hi everyone,Anyone have a suggestion on how best to market to small retailers on a shoestring, a/k/a non-existent, budget?  This could be anything from the corner pharmacy to specialty shops to Joe's…Continue

Tags: retailers, marketing

 

Peter Alberti's Page

Latest Activity

Peter Alberti commented on Kate Rose's blog post '5 Important Websites for Small Business Owners'
"Hm - I'm surprised you picked SCORE over AmEx Open or Manta.com.  Perhaps they've improved over the years but when I first checked them out for my first "real" business in 1996, they were a bit stodgy.  Not to say that…"
Jan 18, 2012
Peter Alberti and nathan.williams.mba are now friends
Dec 22, 2011
nathan.williams.mba replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"I guess I was thinking just in terms of having the commission be most of the first month of the subscription.  but you could give them the whole first month.  Their income would be based on their sales targets.  If they visit 5…"
Dec 21, 2011
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Sorry it took a little time to respond to this, Nathan, but your advice is MUCH appreciated!  Our designers will continue to tweak our website and we'll provide your input for that. Your idea to bring in students to do our walk-the-streets…"
Dec 21, 2011
nathan.williams.mba replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Hey Peter,  I'm assuming the business you're trying to market is Tell My Circle? Just right off the bat, it's not clear from the landing page of the website what Tell My Circle is.  The landing page tells you how it works,…"
Dec 20, 2011
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Hi Leora, Working it through the library is an outstanding idea!  It sets the tone of being "local" and "community-oriented" (which is exactly what we want).  Thank you so much for the inspiration. Pete"
Dec 19, 2011
Leora Wenger replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Peter, Good luck! Yes, small retailers don't have a big marketing budget. I recently gave two talks at our local library on social media (one on Twitter and one on Facebook business pages), and a few of the attendants were small business…"
Dec 18, 2011
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Hi Jason, Thanks very much!  I'm delighted to hear your idea of walk-ins. I started doing that last week and (not being a sales person) felt I was invading them -- they are busy people!  Most were friendly and willing to listen... but…"
Dec 15, 2011
Alyssa Gregory replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"I think it really depends where you live, but I agree. I have seen many chambers that are less retail and more service-based businesses. I'm not sure it's the "right" venue for what you're trying to do, but I think it could…"
Dec 13, 2011
Peter Alberti replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Thanks, Alyssa! Well, in the short term I'm OK working with businesses that are local to me, but before too long we want this to be rolled out nationally.   We've been working with a few Chambers and they seem to be dominated by…"
Dec 13, 2011
Alyssa Gregory replied to Peter Alberti's discussion 'Suggestions on marketing to small retailers'
"Hi Peter! Are you talking about local (to you) retail businesses? In my experience, retail businesses tend to stick close to home so your best shot might be to enter their circles of influence that already exist -- a chamber of commerce, a…"
Dec 13, 2011
Peter Alberti posted a discussion

Suggestions on marketing to small retailers

Hi everyone,Anyone have a suggestion on how best to market to small retailers on a shoestring, a/k/a non-existent, budget?  This could be anything from the corner pharmacy to specialty shops to Joe's Pizza Place, etc.I'm guessing there's no one venue where small retailers get their info, but maybe someone's had some experience getting in front of these folks.Anything would be better than walking the streets and invading their busy days asking them to try a new marketing product. (Right?)…See More
Dec 13, 2011
Peter Alberti is now a member of Small Business Bonfire
Dec 13, 2011

Profile Information

Business Name
Tell My Circle
Website URL
www.tellmycircle.com
Blog URL
blog.tellmycircle.com
Twitter URL
twitter.com/tellmycircle
Short Bio
Passionate about helping small businesses succeed

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