Pratik Shah
  • Ahmedabad, India
  • India
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Important Tips to Make Your Online Printing Business Thrive

Online printing business owners are often heard saying things like “I rarely get any business from my website.” Or “Why should I start a web-to-print business if it is not serving me any purpose?” The answer to above questions is yet another question. And that is, “Where do you get new business from?” Your might say networking, referrals and sales activities. However, when it comes to making your online printing business thrive, lead generation is of utmost importance.

Most of the B2B print business owners do not see their website as a marketing tool. It is important to understand that as your prospects are online, the lead generation also has to be done online. Salespeople at most of the print companies have to do everything right from generating leads and nurturing them to managing customer’s current deals and closing them. But they are not the only ones who are responsible for making your print business flourish. Several other professionals including web developers, designers, accountants as well as SEO experts have to play a significant role. So what should be your priorities like when you want your online printing business to be successful? Take a look at some pointers given below.

1. Making your presence felt

Getting found should be the first priority for any online printing business. The online presence of your website should be developed and managed in such a way that your prospects and customers can find your website. Being one of the top ten companies on the first page of Google is a dream come true for most of the companies.

In order to make sure that customers find your presence, you must learn the art of SEO.

And needless to say, it starts with making a keyword strategy. Everything that you do online must be targeted around these keywords. Apart from keywords, several other search factors are considered to be important including the freshness of your website, design responsiveness, meta tag optimization, conversion ratio etc. If you haven’t strategized the above mentioned SEO aspects, do not start with any website project.

2. Converting prospects to customers

Some websites look great, narrate inspiring stories and have their SEO optimization right in place. But they tend to forget the most important aspect of their business, which is – conversion. If you are a B2C website, you would just want the visitors to buy your product. But if you have a B2B e-commerce website, you have to strike a chord with your qualified leads, provide the quote and offer them with compelling reasons to do business with you. Also, check out the home page of your website. Does it include a powerful call to action? Is the content appealing enough to convert leads? If the answer to these questions is “Yes” you are heading in the right direction.

online printing business

3. Narrate your stories through customers

No customer decides to invest in a product without understanding who you are or knowing if your offerings match with their requirements. Hence, your web-to-print website must tell a story. Not about the products you offer but the problems you have solved and the challenges you have overcome for your customers. Through testimonials and reviews, display the needs and demands of your customers and how you solved them. This makes it easy for your prospects to relate with your business.

4. Have a dynamic Website

The nature of every online printing business is dynamic and keeps changing with the market demands. Same stands true for websites. For your print commerce website to succeed and work smoothly, you must have the best possible ecommerce platform. A good ecommerce system will enable you to update your products and change your website content on your own through the dashboard. The best way to have fresh content on your website is to maintain a blog and share it on social media channels like Facebook, Twitter, Linkedin etc.

5. Keep your print commerce website secure

For your print commerce website to work seamlessly, it is important to keep it secure. Conduct regular checks and have a security review from time to time so that you can monitor the signs of attack. If you outsource, make sure you choose a provider who understands the ins and outs of your platform and monitor it well. Also, in order to lower the chances of your website getting hacked, you should turn on the two step authentication process. So if your website is accessed from some other device, you would get a notification about the same.

We hope the above mentioned tips will help you to achieve success with your online printing business. If you want your online printing business to go a long way, you must make your website interesting and engaging apart from using a world class web-to-print software. Also, B2B sales team must work hard to find qualified leads and retain them.

Web-to-Print Webinar for B2B and B2C Offline Printers

Web-to-Print Industry, even though it has more acceptance now than before, is not as widespread as it should be. During our interactions with offline printing businesses we realized that many of them still either don’t know much about the web-to-print technology or don’t trust the process enough to take it seriously.

This means that there are many printing businesses which still follow the traditional method of doing business, but what to explore digital medium and are actively looking our for ways to expand their business through the online medium.

At Brush Your Ideas, we thought of educating this particular section of our audience about the potential of print commerce and what it can do for their business.

With this objective in mind we have scheduled a webinar where two of our team members will be explaining more about the web-to-print process and how offline printers can benefit from it.

Details of the Webinar are given below.

What Is the Webinar About?

Webinar Topic: Building An Online Print Business: How Web-to-Print Can Expand Your Market and Customer Base

When the whole world is moving online there is no reason why offline printing businesses be left behind. With web-to-Print technology, they have a real chance to overcome geographical limitations and expand their market and customer base.

In this webinar we will give a brief overview of Web-to-Print business model, its advantages over traditional offline printing business model and how technology can empower B2B and B2C printers to switch online.

Who Should attend?

All offline B2B and B2C printing business owners. If you've heard of web-to-print but don't know how to make it work for you or are unsure of the technology aspect, this webinar is for you.

When Is It happening?

On June 21, 2017 at 5:00 PM Indian Standard Time (GMT: 11:30 AM; EST: 7:30 AM).

How To Attend?

Simply register for the webinar here and we will email you all the necessary details along with the link to attend the webinar.

So if you are into printing business (either paper/fabric based or promotional products) you should register now as we have only 100 seats and almost half of them are already full.

Register Now

8 Types of Printing Methods Used by Web-to-print Industry

Most of the online stores today offer personalized printed products for their customers. They also provide customers with the freedom to create their own design on a web-to-print software. Once the design is finalized, it is printed on various products and materials like t-shirts, mugs, mobile skin covers, business cards etc. For the business owners who have integrated web-to-print software to their store, it is important to know about the different methods of printing that are implemented by web-to-print industry. Here’s a brief to some of them.

1. Digital Printing

In digital printing, the digital images are reproduced on physical surfaces like cloth, plastic, magnets, labels, cardboard, film etc. This kind of printing is done by industrial and desktop sized printers. It is not necessary to keep yourself confined to single or two colours. Using a web-to-print software, you can also create a blend of different colours to match with the design. Digital Printing asks for an image resolution of 300dpi. If the quality of image is lower to that, it can result into mediocre printing quality.

2. Screen Printing

Screen printing utilizes different types of brightly colored inks and is often used for printing posters, t-shirts and other promotional items. Initially, screen printing was confined on silk materials. Nowadays, several different types of materials are used. During the screen printing process, a design is laid on the top of the screen. Thereafter, it is covered with photo emulsion and exposed to light. Due its exposure to heat, the emulsion hardens up and the rest of it is washed away by leaving one kind of a stencil whose ink can be pulled by using a squeegee.

3. Flexography printing

This kind of printing is usually operated using web presses (not related to website) which prints on long and continuous rolls of paper. It doesn’t use standard plates used in offset lithography. It makes use of water based inks and rubber plates which dry very quickly and enable faster production rates. With faster drying, more effective results can be obtained on materials like plastic.

4. Litho Printing

Quite similar to Digital Printing, Litho Printing enables the printing of full colour prints on different types of physical surfaces. It also enables one to personalize promotional products that ask for multiple printing runs. High resolution artwork (of minimum 300dpi) is needed for this kind of printing.

Types of Printing Methods Used by Web-to-print Industry

5. Transfer Printing

Transfer printing is used when an image has to be applied on a curved or uneven surface. Mostly, it is used for printing on materials like porcelain and cloth like surfaces. Transfer printing asks for designs to have full digital images with vector and high resolution bitmap images which can be applied on an array of products.

6. Engraving

Engraving is considered to be the most expensive out of all the printing methods. Also, it takes a lot of time to get it implemented. When it comes to the making of royal invitation cards or business cards of high-ranking officials, engraving is the most commonly used printing method. The image is first engraved by a hand or machine on a metal plate. Thereafter, the engraved design is filled in with ink and a paper is pressed on it. As a result, a three-dimensional kind of crisp image can be obtained. Such results are difficult to produce by using other techniques.

7. Embossing

In this process, an impression of the design is created on a surface of the product. A fixed amount of pressure is given on the objects and marks are left after the pressure is released. There are two types of embossing:

  1. Blind embossing: The embossed mark is of the colour of the product itself
  2. Foil block: After the design is embossed, it is filled with metallic paints like silver and gold

8. Embroider Printing

Through embroidery printing, artwork can be recreated by decorating the fabric with designs that are stitched in strands of thread with a needle. A special printing machine is used for bulk production. One can provide colour references for this kind of printing. Embroiders try to match the colour hues which are nearest to the sample provided. With embroidery printing, it is better if you avoid an amalgamation of different colours.

As web-to-print industry widening its horizons, several ways of printing are being adopted by the online store owners. If you have an online store, it’s time you make an investment in web-to-print technology.

You can choose the type of printing that goes the best with your products and offering. Ecommerce business owners generally prefer a printing solution that is versatile and can enable the printing on different types of surfaces. Make sure you invest wisely so there are no embarrassments and regrets at a later stage.

Photo Album Design Software: Why Choose Brush Your Ideas for Your Online Store?

Online store owners like to provide much needed creative freedom to their customers when it comes to designing photographs and printing them on different products. People no longer like to buy traditional photo albums. Instead, they prefer a book of memoirs wherein the photographs are printed and put together. The best part about these printed albums is that the pictures never get old or fade. If you want to provide the facility of designing albums on your online store, you must invest into an intuitive tool.

Brush Your Ideas is a tool used by the print service providers who want to give the facility of designing creative photo books to their customers. By using it, customers will be able to design photo albums on devices like computers and smartphones. They will also be able to select photographs and add creative inputs like clipart, personalized messages, designs etc. Let us see what all you can customize using Brush Your Ideas and the features provided by it.

Design with creativity

Brush your ideas enables one to customize each page of the album by choosing different backgrounds, stickers and designs. By using the tool, your customers will be able to get creative with their photo albums and personalize it the way they want. They will also be able to rotate and flip photographs and adjust its brightness, sharpness and contrast. Once the album is printed, it is sure to look one-of-a-kind.

Make the most out of Clipart Library

The software comes pre-packed with a creative clip art library which has more than 1000 clipart items compatible to every theme. Once you purchase Brush Your Ideas, your customers can get a free access to this library. This can prove to be quite beneficial as while designing photo albums, they will not have to spend time and energy in finding or designing new clipart. After using the clipart, one can also preview each photograph and have a glimpse at the overall look of the album.

Decide the shape, size and material

Size and shape of the photo album are very important depending upon the type of album being created. Most commonly used square shaped albums come in the size of 8 x 8, 10 x 10 and 12 x 12 inches. Brush Your Ideas can be tailormade according to the requirements of your customers and different shapes and sizes of album covers can be added to it. The option of type of material cover (hard/soft) cover materials can also be provided to your customers.

online photo album software features

Compatibility with different formats

Not everyone designs a photo album using the same format. And that is why Brush Your Ideas enables the store owners to print orders in different formats including PNG, SVG, JPG & PDF. No matter what the format of the photographs is, the quality of photo album never gets compromised. This convenience can keep people coming back to your store and you can print the photo album without worrying about the format.

Responsive to all devices

The makers of Brush Your Ideas have worked really hard to develop the tool in such a way that it responds well on smartphones, ipads as well as desktops. Hence, your customers will be able to design photo albums effortlessly and on the go. You just need to integrate the tool with your store and your work is done.

Customizations Available

If you want your photo album software to be of a particular type that is not available otherwise you can also place a customization request with us and we will make the necessary modifications to make your photo album store just as you want it to be.

Other benefits

Working around a Photo Album Design Software can be difficult at times. If you or your customers have confusions about using the tool, the company provides you with free support for three months. We also provide with the upgraded version of the tool if you request it within 6 months of your purchase. Using Brush Your Ideas, your customers will be able to share the photo albums on social media amongst friends and family inviting them to make suggestions and changes. If you do not like the software, don’t worry. We offer a 15 days money back guarantee on the same. It’s time to change your store into a creative photograph design studio. Make this tool a part of your online store and you will witness drastic improvement in the sales of your products.

Setting Up a Web-to-Print Store: How to Go About It?

The current trends in the printing industry have led ecommerce business owners to integrate web-to-print software with their website. Through these online and on-demand printing solutions, they can target different customers and offer customized printing solutions to them. If you are not tech savvy and are willing to start in the printing business at the earliest, we, at Brush Your Ideas offer web-to-print software integration as well as fully functional web-to-print store.

But before opting for any web-to-print software or even complete store, there are some important points that you should consider. Once you have taken the necessary precautions and done due deliberation on the available options, we can always help you with the implementation part.

Conduct research

Three major parameters have to be considered while you are researching for the right web-to-print software for your business. Firstly, you have to consider the purpose for which you are planning to establish the store. Are you planning to sell personalized products? Or you want to employ your store in undertaking intricate architectural projects? Secondly, you must check out the features that are a part of the tool you are considering. And thirdly, you must check if the store can be customized according to your requirements.

Share your portfolio

If the web-to-print store is going to be tailored according to your needs, it is very important for you to share your portfolio with store developers. It will give them a better idea about your business objectives and the products you are willing to sell. You can also note down your specific requirements and provide them to the developers.

Steps to start Web-to-Print Store

Check the storefront design

Web-to-print stores are usually designed based on the templates that are available in the storefront software. These templates are then customized according to company’s colours, images, logos as well as product descriptions. While checking the storefront design, make sure that any of the templates do not limit the functionality of software or affect the design range. Check with the developers if the templates will allow you to alter the back end code if the need be.

Launch the store

Last but not the least; you can launch your store with the help of service providers. Some companies that sell web-to-print storefronts offer hosting servers and domain names as well. We also do. But If this facility is not offered, you might have to buy a domain name and a server for hosting your web-to-print store. In case you do not want to go for any of the above options, you can always purchase software and choose from different templates as well as designs and customize your storefront.

For the ecommerce business owners willing to boost their revenues, having a web-to-print solution is a great idea. And with so many readymade solutions available in the market, you don’t even have to undergo development hassles. If you are planning to establish your own web-to-print store, follow the above mentioned steps and you should be good to go.

 

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Pratik Shah posted blog posts
Jun 17
Pratik Shah posted a blog post

Web-to-Print Webinar for B2B and B2C Offline Printers

Web-to-Print Industry, even though it has more acceptance now than before, is not as widespread as it should be. During our interactions with offline printing businesses we realized that many of them still either don’t know much about the web-to-print technology or don’t trust the process enough to take it seriously.This means that there are many printing businesses which still follow the traditional method of doing business, but what to explore digital medium and are actively looking our for…See More
Jun 12
Pratik Shah posted a blog post

8 Types of Printing Techniques for Web-to-Print Industry you need to know

Most of the online stores today offer personalized printed products for their customers. They also provide customers with the freedom to create their own design on a web-to-print software. Once the design is finalized, it is printed on various products and materials like t-shirts, mugs, mobile skin covers, business…See More
Jun 7
Pratik Shah posted a blog post

Brush Your Ideas Features That Fit to Photo Album Design Software

Online store owners like to provide much needed creative freedom to their customers when it comes to designing photographs and printing them on different products. People no longer like to buy traditional photo albums. Instead, they prefer a book of memoirs wherein the photographs are printed and put…See More
Jun 2
Pratik Shah posted a blog post

Establishing a Web-to-Print Store: How to Go About It?

The current trends in the printing industry have led ecommerce business owners to integrate web-to-print software with their website. Through these online and on-demand printing solutions, they can target different customers and offer customized printing solutions to them. If you are not tech savvy and…See More
Jun 1
alexanderweb gave a thumbs up on Pratik Shah's blog post 'Web-to-Print Technology and the Much Needed Change in Perspective'
May 29
alexanderweb gave a thumbs up on Pratik Shah's blog post 'Web-to-Print Business Model Problems and Suggestions to Overcome Them'
May 29
Pratik Shah posted a blog post

How Can a T-shirt Design Tool Benefit Your Apparel Business?

For printing businesses which supply garments for the fashion industry, it is very important to upgrade themselves not only in the area of fashion trends, but also in technology. When you are in the business of printing garments, having an online t-shirt design tool is must. This is because T-shirts never go out of fashion and are…See More
May 24
A blog post by Pratik Shah was featured

Web-to-Print Business Model Problems and Suggestions to Overcome Them

Web-to-print technology has been available in the market for quite some time. However, there is still some amount of uncertainty and hesitation amongst printers and traditional eCommerce players when it comes to adopting print commerce. This is majorly because there are several vendors offering this solution with different variations in the technology. Some providers sell the software packages at high prices while some offer SaaS solution, again at high prices. The price range for the same can…See More
May 23
Pratik Shah posted a blog post

Web-to-Print Business Model Problems and Suggestions to Overcome Them

Web-to-print technology has been available in the market for quite some time. However, there is still some amount of uncertainty and hesitation amongst printers and traditional eCommerce players when it comes to adopting print commerce. This is majorly because there are several vendors offering this solution with different variations in the technology. Some providers sell the software packages at high prices while some offer SaaS solution, again at high prices. The price range for the same can…See More
May 23
A blog post by Pratik Shah was featured

Web-to-Print Technology and the Much Needed Change in Perspective

In today’s dynamic ecommerce scenario, Web-to-Print is not just confined to being a software that enables the customers of e-commerce store owners to create personalized printed materials. Considered to be one of the most sought after solutions for direct marketing, it offers a more enhanced value. Web-to-Print is…See More
May 19
Pratik Shah posted a blog post

Web-to-Print Technology and the Much Needed Change in Perspective

In today’s dynamic ecommerce scenario, Web-to-Print is not just confined to being a software that enables the customers of e-commerce store owners to create personalized printed materials. Considered to be one of the most sought after solutions for direct marketing, it offers a more enhanced value. Web-to-Print is…See More
May 19
Pratik Shah posted a blog post

Digitize Marketing Collaterals Printing Through Your Web-to-Print Solution

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Apr 28
A blog post by Pratik Shah was featured

What Makes Web to Print Solution a Good Choice for Your Printing Business?

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Apr 20
Pratik Shah posted a blog post

What Makes Web to Print Solution a Good Choice for Your Printing Business?

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Product Design Tool: What All Can Your Customers Design?

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Apr 10

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Business Name
Brush Your Ideas
Website URL
https://www.brushyourideas.com
Blog URL
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Twitter URL
https://twitter.com/brushyourideas
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LinkedIn URL
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Short Bio
I am the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Magento Store. I am a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.

Pratik Shah's Blog

5 Tips to Make Your Online Printing Business Thrive

Posted on June 16, 2017 at 8:57am 0 Comments



Online printing business owners are often heard saying things like “I rarely get any business from my website.” Or “Why should I start a web-to-print business if it is not serving me any purpose?” The answer to above questions is yet another question. And that is, “Where…

Continue

Web-to-Print Webinar for B2B and B2C Offline Printers

Posted on June 12, 2017 at 6:50am 0 Comments

Web-to-Print Industry, even though it has more acceptance now than before, is not as widespread as it should be. During our interactions with offline printing businesses we realized that many of them still either don’t know much about the web-to-print technology or don’t trust the process enough to take it seriously.

This means that there are many printing businesses which still follow the traditional method of doing business, but what to explore digital medium and are actively…

Continue

8 Types of Printing Techniques for Web-to-Print Industry you need to know

Posted on June 7, 2017 at 6:05am 0 Comments

Most of the online stores today offer personalized printed products for their customers. They also provide customers with the freedom to create their own design on a web-to-print software. Once the design is finalized, it is printed on various products and materials like t-shirts, mugs, mobile…

Continue

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