Pratik Shah
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Things to Consider While Choosing Product Design Software

With time, the demand for custom printed products have been on the rise. And it is becoming more ubiquitous. It has become ever essential for the online print businesses to utilize sophisticated equipments to keep the customers merely ‘interested’. Therefore, an online product design tool is quite essential to stay up-to-date with the demands of the industry.

It has been realized that the web to print industry is one of the fastest growing, most innovative as well as profitable businesses in the international market. Hence, if you are planning to start your own online custom printing business, you would be keen to invest in magento product design software to enable online users to customize their own products with most user friendly & productive tools.

This will enable your users to produce more custom printed products efficiently and cost-effectively. Additionally, you will have the maximum attention of your target audience. On the other hand, it makes custom designing simpler, leading to faster production. As your users will be creating their own designs, the question of sourcing new & interesting catalog designs gets eradicated. There are many product design softwares in the market, you need to have a clear idea about what exactly suits the best for your business.

These are the few basic things you should consider prior of choosing your product design software.

The Ease of Use

What is your target audience? Is it only the designers and professionals? We, humans have a tendency of disliking certain things only because we can't use it! To keep the target audience interested, first thing you need to do is to give them the opportunity to taste the dish you serve.

The product design tool that you enrol must be easy to use. Simply because if you require hiring a professional to manage it, it is clearly not worth it. The professionals and tech savvy people are familiar with the software suite or can learn it easily, but common men can not. They may even be using this type of a software for the first time. So, it is imperative that the software must have the ease of use and your selection must keep the general users in mind.

Engaging User Experience

Marketing is about selling your product while describing why it is better than others. For that your store needs to have something special. Some features which the others lack. Advanced features and an engaging user experience can encourage online users and convert them into potential customers. This is one of the many reasons why some online custom product design businesses thrive and some don’t. Both, the UI & the UX should be kept in mind while upgrading your store to an online product design store.

Knowledge is Power

Knowledge is Power

As the saying goes, even in business too you need to have information of your customers. When you initiate a conversation while naming a person, the person does feel attached or related with you. Here your online store should be such that it becomes easy to track the information during the customer life cycle. The more knowledge you gather, the more it empowers you to serve them better. You should choose a software which crafts your store and gives your customers to directly engage with you.

Integration to E-Printing Stores

Would you want your store to be managed by anyone other than you or your trusted people? The product design tool that you choose should also be simple and easily employed or integrated by you or your trusted ones. Business should be preferring product design store that comes with simple integration feature(s). It should be made simple enough so that the printing business owners would be able to integrate the online product design tool without any prior technical knowledge.

Compatibility

It is necessary for the online product design softwares to have a cross platform compatibility. It means that it should be compatible enough to work seamlessly on various browsers and with multiple platforms. To make it even more efficient, it is desirable to have mobile compatibility and mobile responsiveness; which is necessary in turn to help the users in finding the most preferred and comfortable path to land on your eCommerce Platform.

Web to print compatible platforms

Multiple Platforms

It is eminent that the product design software should support multiple ecommerce platforms. Such custom product design software suites are better in performance and the users can get the most lucid and customizable features which they can use to create a design in accordance of their preference for themselves. And for print they need not have to send designs separately via e-mail or any other medium. It is wiser if you opt for a tool that has multiple eCom support.

These are the few things to consider while choosing a product design software for your Magento store. There can be many more things to look out for like the safety & security, a powerful admin dashboard, a dedicated customer area etc!

The Different Mediums in the Web to Print Industry

Since time immemorial, printing has been part of our lives. The earliest of men have carved their stories or their events on the walls in the forms of paintings. It was later engraved on the stones also! People's lifestyle changed, new techniques discovered and with that printing also changed. The modern man has successfully entered into the digital age and the printing industry has also achieved new heights. It is one of the most dynamic industries of the world today.

With a web to print solution, which is in simpler terms an online printer at your fingertips. There are many types of web to print softwares and web to print plugins available in service for the print and graphics industry. Finding web to print software that is suitable for you is essential for getting the most out of the service. The printing process and the requirement of the software solution varies depending on the printing company. Considering this, there are several types of web to print solutions.

One of the ways in which online printers facilitate printing is through direct upload mechanisms such as - email uploads, FTP (file transfer protocols) or web to print drivers. These web to print solutions are very simple to use and they lack the amplitude of those features which are available in a comprehensive ecommerce web to print solution. They are a great option for small or one-off orders.

Email Upload

Using an email upload is exactly as it sounds. Files are uploaded when you transfer them from your computer to the print company through an email provider. An email upload is the most basic version of web to print; where all the files are attached manually. These uploaded files are then sent directly to the print company’s email account. The files are then directed to the print company for processing.

Web to Print Drivers

With this type of web to print solution one needs to download a web to print driver which allows them to send files directly to a web to print company via any application on their computer. They open the file they want to print in its native application (i.e. Photoshop, InDesign, Adobe PDF reader, Word, Excel, etc.) and then select the print driver from your list of printers to send their files to the print company for processing.

Web to Print Drivers

FTP (File Transfer Protocol)

File transfer protocol is a type of online printing solution which involves visiting an FTP site to share the printable files with a web to print company. FTP web to print solution would sometimes require a login provided by the print company. This type of web to print solution is also very basic, though it may have some value added features such as the ability to save your order history and reorder prints which totally depends on the print company.

File Sharing Services

File-sharing services, or in other words, cloud services also facilitate file sharing from customers to print companies. The customer has to drop the files they want to get printed into a cloud folder which the print company has access to. The print company, after receiving the authorization to print the file contacts the customer to complete the print order and begins processing. Examples of popular file sending services that can be used for web to print include: GoPrint2, Dropbox, YouSendIt, FileShare, etc.

Web to print File Sharing Services

Design Direct Mailers

Designing direct mailers through a web to print portal is a type of business to business (B2B) printing, but there also may be a business to customer (B2C) system available for accomplishing the same task. Direct mailers saves you time and money, and makes it simple to maintain a consistent brand image, especially if you design direct mailers for a business with multiple locations and franchise owners.

The Modern Printing

Nowadays, The new age eCommerce web to print websites do offer a wide range of printing options and tools. These online stores provide services for both B2B printing and B2C printing. The convenience, flexibility, operational ease of an ecommerce web to print site allows the users with various features like quick upload, create; print designs, get paid in advance through online payment and direct online delivery to the optimal print production location. It has magnified the jurisdiction of the print industry by delimiting the location barrier & aided in penetration with a scope of online marketing. What the different print eCommerce stores differ in is their prizing mechanism. Typically ecommerce web to print sites use a shopping cart system. There are two common ways to determine the price for a print order on a web to print ecommerce platform.

The Estimators

The estimators, rather the prize estimators determine the price of the print products by adding the cost of all the features included in the overall print job. Print suppliers set a price for things such as cardstock, inks, weight, shipping, quantity, prepress, graphic design, and bindery. All these features are factored into the final product cost. Customers select the type of product, and a price is configured on the basis of the features they select for their print job.

Product Catalogues

Product catalogues use pre-designed templates or product types to determine the overall cost of the product. When a catalog item is selected, these web to print systems may have the functionality to select added features and details that may affect the price, such a paper stock, die-cuts, etc. Once a user confirms their order, it is sent directly to the print supplier for processing.

We have come a point where we can understand why the the print industry is one of the most dynamic industries of the world; the various web to print options, various printing methods and ever increasing demands of the customers! In this technology driven industry, change is the only thing which has remained constant.

Web to Print Software - The Launchpad for Your Print eCommerce Business

Any businessmen would want to gain more profits and increase their customer base. It wouldn't matter which industry you belong to, let it be manufacturing or something from the service sector. The print industry has been developing since the industrial revolution. From the large printing presses to mobile printers, the industry has grown and evolved over time.

But if you are in the print industry operating in your locale and you want to penetrate into the world market, how would you do it? Scalability is the first concern and the other is how to reach the people in no time? Well, web to print software might be something what you need. Using the software you can overcome the location barrier and extend your business online too without much effort.

If you are an eCommerce entrepreneur looking to set up a print commerce business, your first concern would be to waste minimal time & effort in building your own online store from scratch. Web to print software solution is one such tool which simplifies all these hassles. The software gives you wings to fly into the sky of e Commerce by providing you with ready to use store to help you launch into the web to print business. It is a readymade web to print store solution for all those who are not tech savvy for handling the development of an online store but want their way into the business of selling personalizable products.

How It Works?

With brush your ideas web to print design tool, all you need to do is share your portfolio stating your exact requirements. They would get it developed and build it as per your product preferences and your suggested customizations. The store is then handovered to you with a payment gateway integration and as it ready to launch you can simply add your products a and start selling them right away!

Let us see some features of the web to print software:

Storefront Features

The store is fully responsive which enables it to work with any device. The storefront solution gives your store an elegant theme and it would also be optimized for search engines which would rank your store pages well on google search.

The tool gives your store higher scope of reaching the people as it comes up with multilingual support and coupon management. It shows your customers the best selling products and products can be sorted on numerous criteria.

web to print server and security

Server Setup and Security

With the web to print solution you get support for finalization of a suitable domain name and for setting up a powerful and a fast server for your eCommerce store. Also, your existing database would get backed up and you can schedule regular backups.

Numerous strong security solutions are provided to your store for fraud monitoring and you also get analytics of your store trends.

Admin Management

Your store products can be managed using the catalogue management by which you can multiple variants of products by linking them with the products as associated products. Prizes of products can be managed in accordance of its design. A provision of displaying the out of stock products is also included.

With the product inventory check feature you can place sales orders as and when required. It also includes a low stock alert which notifies you prior to any product getting out of stock. Keep a track of customer orders with ease and get them shipped when it's ready to ship. You can also accept or reject orders, customer reviews and manage viable customer information.

Customer Account

Customers can manage their profile and modify their accounts as the store gets a dedicated customer area. Your customers can also keep the track of current orders and all the orders till date. It also gets the feature of returning any product if it matches the admin return policy. They can also review & rate the ordered items and share products with their friends on the social media. The store would also include a feature of comparing products by adding multiple products to a list.

web to print analysis report

Analytical Reports

Configure your admin dashboard as per your business needs and you can also manage multiple stores from dashboard which enables you to get relevant order, product and customer details. Sales charts can be prepared with various customizable filters.

Data Migration & Value Added Services

Your existing database of customers and products can be merged with your new stores database as per your requirements. Some enhanced value addition features can also be provided to you as per your needs. These features include : mobile admin store management, facebook store development, delivery date scheduler, quickbooks integration, Xero integration, abandoned cart recovery, 3rd party extension integration.

And your web to print store will be powered by a comprehensive brush your ideas’ design suite full of powerful features to transform your store into a digital studio, where the products can be designed and can be instantly sent to printing. The categories of customizations includes apparels, cards, gifts, mobile & laptop skins and posters & signs. Brush your ideas’ web to print software is a complete solution to all your dilemmas.

Print Marketplace: The Evolution and Effects on Margin

The term marketplace is usually referred to a web-based module where a vendor can sign up and initiate offering their items. On one hand, visitors or buyers can obtain various competitive rates for a similar product. And on the other hand, the e-commerce firm operating the marketplace mostly secures commission charge from each sale.

Benefits of E-Commerce Marketplace

We are well acquainted with worldly renowned e-commerce marketplaces such as Amazon and Alibaba as well as the domestic platforms similar to ASOS, Walmart, etc. This might be the digital way to offer standard goods with more discounts, and, at times publish customized launch offers on a specific portal.

To illustrate, smartphone manufacturer giant OnePlus launches its new mobile phones on Amazon; this way, consumers can only purchase it online and not from physical stores.

We have seen online shopping portals are becoming the optimum platform for bargain deals, new product launches, heavy discount sales, seasonal product and buy-now-and-pay-later schemes.

Moreover, conveniences such as return policy, exchange policy, cash-on-delivery, etc. may work well in the long run to attract unconventional buys online.

At present, people are inured to order products like electronics, furniture, garments, medicines, footwear and books from websites. Often, these products are offered at heavy discounts and with other bundle offers.

Printing Marketplace

After this brief about a standard marketplace, let us try to imitate similar scenario for the printing marketplace, wherein some vendors are promoting it as a major tool to win large print orders.

Many of the trade printers wish to provide online printing services to their reseller and designer. While many software organizations want to offer online web to print based mechanism for printers to upload their print product and earn commission on every sale. Such companies will list all printers across the country and publish printing rates for the users to choose the lowest possible rates offered in their locale.

Finally, the web to print online editor vending company opts to integrate its web to print solution with the marketplace. Their key objective is to push their editor and charge thousands more to present customers with magneto based open source marketplace for print.

The above described concept sounds good and sells, the print product often does not. In most scenarios, the printer gets carried away and spends millions for this type of open source print marketplace. Though, printer does not foresee how it can be applied to print, as it is not a standard product with standard specifications and fixed price.

Printing Marketplace Scenarios

Printing Marketplace Scenarios

Web to print software is proposed to the printer with an idea that their re-seller can run an online printing website and generate orders, which is then sent to the printer for printing. This could provide them the authority to key their own print product and fix print rates with suitable margins as agreed between the two parties.

In some cases, web to print store is sold to investors as an idea to function online printing marketplaces where they expect to get sign up from printers across the globe and offer their print rates. When buyers select an item and area of residence, they will get a list of registered printers. For instance, if someone in New York searches for t-shirt printing, list of printers providing a variety of templates and style at competitive rates will get populated.

In both cases, comparison along with standard e-commerce marketplaces cannot be made, as, printing products are not standard; each of them requires multiple flexible option such as paper quality, printing formats, cuts, front/back printing, quantity, etc.

Once an order is placed, there can be many hindrances, for example, the product is not shipped directly. It first needs to be designed and then printed. There may or may not be money-back guarantee or cash on delivery unlike standard electrical product returns, since a dissatisfactory print order has the risk of being a total waste if the requirements are not perfectly matched.

Printing Marketplace Margin Effects

Effects on Margin Due to Competition in Printing Marketplace

Printers who provide online printing to their resellers initially spend millions to create a common marketplace solution, which cannot be used easily by their resellers. So, re-seller margin is further reduced as they start giving the discount from their margin to procure online printing orders.

This triggers that the trade printers indirectly give a rise to competition among their own resellers. The race that whoever picks the order finally comes to the trade printer to get it printed at their B2B fixed rates fuels the unwanted competition.

Conclusion

The idea of discussing this topic is to create awareness in the printing industry that standard marketplaces cannot be blindly duplicated for printing. This holds true when aiming to boost individuals to earn more instead of offering to print at discounted rates.

Moreover, printers should always opt for genuine printing storefront solutions rather than opting for printing marketplace. This web to print storefront solutions may seem pricey but they can provide better design and print management with good customer support as well as training guidance.

The Rise of Product Personalization E-commerce and The Rules for Success [Infographic]

“My way or the highway!” seems to be the mantra of online shoppers in today’s age.

Be it clothes, jewellery or shoes, they want to make a statement with everything they own. Millennials like to shop for items that reflect their personality and embrace their idiosyncrasies.

Gone are the days when customers had to choose from the available items on the online store. “Limited stock” “The item you have selected is out of stock” and “Sorry, we can’t seem to find what you are looking for!” are red flags and result into cart abandonments.

There is a dire need of bringing product personalization in every aspect of your ecommerce store. Several brands are enhancing the customer experience with e-commerce personalization and offering exactly what they are looking for. As a part of it, they are:

  • Offering unique buying experiences
  • Optimizing interactions
  • Building loyalty
  • Increasing engagement

By adapting latest technology advancements and adding product personalization tools, you can allow your customers to buy what they want. Need to know more about how product personalization evolved and the things you can do to enhance customer experience? Take a look at this infographic.

The Rise of Product Personalization E-commerce and The Rules for Success

 

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Dec 7
Pratik Shah posted a blog post

Things to Consider While Choosing Product Design Software

With time, the demand for custom printed products have been on the rise. And it is becoming more ubiquitous. It has become ever essential for the online print businesses to utilize sophisticated equipments to keep the customers merely ‘interested’. Therefore, an online product design tool is quite essential to stay up-to-date with the demands of the industry.It has been realized that the web to print industry is one of the fastest growing, most innovative as well as profitable businesses in the…See More
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Dec 4
Pratik Shah posted a blog post

The Different Mediums in the Web to Print Industry

Since time immemorial, printing has been part of our lives. The earliest of men have carved their stories or their events on the walls in the forms of paintings. It was later engraved on the stones also! People's lifestyle changed, new techniques discovered and with that printing also changed. The modern man has successfully entered into the digital age and the printing industry has also achieved new heights. It is one of the most dynamic industries of the world today.With a…See More
Dec 3
Pratik Shah posted a blog post

Web to Print Software - The Launchpad for Your Print eCommerce Business

Any businessmen would want to gain more profits and increase their customer base. It wouldn't matter which industry you belong to, let it be manufacturing or something from the service sector. The print industry has been developing since the industrial revolution. From the large printing presses to mobile printers, the industry has grown and evolved over time.But if you are in the print industry operating in your locale and you want to penetrate into the world market, how would you do it?…See More
Nov 30
Pratik Shah posted a blog post

Why Web To Print Store Software is Crucial for Your Business?

Too many reasons to worry about when you own a business. And to deal with the competition is the key to survival in the industry. The competition has transformed the paths of conducting businesses and has induced various technological innovations. The store proprietors need to give their customers more and more to keep them interested.One of the most troublesome problems faced by these store keepers is the geographical barrier. Being located in one of the particular corners of a city, its…See More
Nov 27
A blog post by Pratik Shah was featured

The Rise of Product Personalization E-commerce and The Rules for Success [Infographic]

“My way or the highway!” seems to be the mantra of online shoppers in today’s age.Be it clothes, jewellery or shoes, they want to make a statement with everything they own. Millennials like to shop for items that reflect their personality and embrace their idiosyncrasies.Gone are the days when customers had to choose from the available items on the online store. “Limited stock” “The item you have selected is out of stock” and “Sorry, we can’t seem to find what you are looking for!” are red…See More
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Pratik Shah posted a blog post

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Business Name
Brush Your Ideas
Website URL
https://www.brushyourideas.com
Blog URL
https://www.brushyourideas.com/blog
Twitter URL
https://twitter.com/brushyourideas
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https://plus.google.com/u/0/b/105878161262604396962/105878161262604...
LinkedIn URL
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Short Bio
I am the Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering consisting of magento product designer extension and readymade Web-to-Print Magento Store. I am a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.

Pratik Shah's Blog

Things to Consider While Choosing Product Design Software

Posted on December 7, 2017 at 4:25am 1 Comment

Choosing-Product-Design-Software-768x512

With time, the demand for custom printed products have been on the rise. And it is becoming more ubiquitous. It has become ever essential for the online print businesses to utilize sophisticated equipments to keep the customers merely ‘interested’. Therefore, an online product design tool is quite essential to stay up-to-date with the demands of the industry.

It has been realized that the web to print industry is one of the fastest growing, most innovative as well as…

Continue

The Different Mediums in the Web to Print Industry

Posted on December 2, 2017 at 5:51am 0 Comments

the-different-mediums-in-the-web-to-print-industry-768x5121

Since time immemorial, printing has been part of our lives. The earliest of men have carved their stories or their events on the walls in the forms of paintings. It was later engraved on the stones also! People's lifestyle changed, new techniques discovered and with that printing also changed. The modern man has successfully entered into the digital age and the printing industry has also achieved new heights. It is one of the most dynamic industries of the world…

Continue

Web to Print Software - The Launchpad for Your Print eCommerce Business

Posted on November 30, 2017 at 2:19am 1 Comment

launch-of-print-ecommerce-business-768x512

Any businessmen would want to gain more profits and increase their customer base. It wouldn't matter which industry you belong to, let it be manufacturing or something from the service sector. The print industry has been developing since the industrial revolution. From the large printing presses to mobile printers, the industry has grown and evolved over time.

But if you are in the print industry operating in your locale and you want to penetrate into the world…

Continue

Why Web To Print Store Software is Crucial for Your Business?

Posted on November 27, 2017 at 1:44am 0 Comments

565250350_1280x720

Too many reasons to worry about when you own a business. And to deal with the competition is the key to survival in the industry. The competition has transformed the paths of conducting businesses and has induced various technological innovations. The store proprietors need to give their customers more and more to keep them interested.

One of the most troublesome problems faced by these store keepers is the geographical barrier. Being located in one of the particular…

Continue

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At 12:07am on August 26, 2017, Alina Woodman said…

Pratik, what is your actual business?

 
 
 

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