July 2015 Blog Posts (9)

How to integrate Live Support on Your Website

Not too long ago, there was a time when modifying either a web page or an entire website for that matter required the intervention of programmers, developers and coders who remained constantly preoccupied juggling multiple deadlines. The steps were many and the procedures were complex. Web technologies have become so user centric today that individuals with virtually no technical backgrounds can not only build websites using content management systems (CMS) but also maintain these websites…

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Added by live support on July 29, 2015 at 7:23am — No Comments

How To Keep A Customer Complaint Log - And Why!

Whether you manage a large company or are a sole trader, your customer complaints are invaluable.  No business is perfect and errors are a learning experience – believe me, I’m learning.   By documenting your customer complaints you will turn negative into positive, resulting in a more profitable business.

The negative value of customer complaints

• Complaints cost you money via credits and lost sales

• Complaints cost you time in resolution

• Complaints not dealt with to…

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Added by Justine Parsons on July 28, 2015 at 11:30am — No Comments

The darker side of business ownership …

I don’t have time to write this blog.  But I can’t sit at my desk in integrity and not write it. Because I’ve owned a number of businesses and I have been to the dark side.  And when my mission is to set business owners free, I can’t ignore the blackhole that seems to engulf certain entrepreneurial…

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Added by Laura Humphreys on July 22, 2015 at 9:43pm — 1 Comment

Learn From My (Social Media) Mistakes

I’ve been active on social media nearly as long as I’ve been a virtual assistant and boy oh boy, I’ve made my fair share of social media mistakes.  So this week, rather than be positive and tell you what you should do, I’m going to give you a bit of a reality hit and tell you my top social media mistakes.  So you don’t make them!

Here goes:

Not double checking posts and updates for spelling and grammar.

You’re on your phone and rushing to post your update before your…

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Added by Justine Parsons on July 14, 2015 at 9:05pm — No Comments

Do Your Documents Do Your Business Justice?

One of my coaching clients called this week with a project we do time and time again.  Document Makeover.  Over the years she has accumulated a number of templates, forms and documents which she uses with her clients and as is so common, as her library has grown, so too have the inconsistencies.  Our project was to ‘make my docs professional, reflect what I do and appeal to my clients’.

Our process for this project was simple, and one you can easily follow for your own document…

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Added by Justine Parsons on July 14, 2015 at 10:30am — No Comments

Retail Marketing Makeover: Embrace the Webrooming Trend to Increase Retail Sales

As a local business owner, you may have worried that your brick-and-mortar location would suffer as consumers turn to the internet for their shopping needs. But with a retail marketing makeover, you can harness the power of online shopping trends to convert brick-and-mortar shoppers.

One trend in particular that every business owner should address in their marketing strategy is an increasingly prevalent phenomenon known as “webrooming”. This is when shoppers begin researching and…

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Added by Shepard Morrow on July 10, 2015 at 8:00am — No Comments

How long does it take for inbound marketing to start paying off?

There is a lot of buzz lately regarding inbound marketing and its effects which outpass the much slower economic rebound of traditional marketing. Consequently, many businesses and companies are considering this type of promotional plan, but they still wonder how much they will have to spend…

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Added by George Anthony on July 9, 2015 at 6:57am — 2 Comments

3 Ways Displaced Employees can Maximize Group Career Counseling

Rafael, 37, was a laid off IT Network Manager for a small company. Like many of his colleagues, he was entitled to outplacement services and group career counseling.

But he was bitter, confused and panicky. Understandably so, considering the bad news he received. 

On the day of the counseling session, Rafael felt the unwelcome change in his morning routine. He was supposed to be getting ready for work. Instead, he’s on his way to a ‘woo-woo’ AA type therapy…

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Added by Michelle Riklan on July 3, 2015 at 10:31am — No Comments

All Tasks Are Not Created Equal (How to Prioritise Your Task List)

I started working with a new client this week, helping him manage his emails and calendar.  Like most clients, his days are full on and he’d been talking to a colleague who has a VA.  Now he does!  So while I can give him back some hours now he’s not having to respond to all emails, he still has a list of tasks much bigger than his available hours.

Below is the strategy we’ve worked out to help him to achieve more out of his day with the help of some prioritising.  And with…

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Added by Justine Parsons on July 1, 2015 at 4:21am — No Comments

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