As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key.
Maybe you’ve already seen inklings of the potential through running a PPC campaign or starting a company e-newsletter. Or perhaps you’ve just started dabbling in internet marketing by assigning certain tasks to existing employees – someone in sales writing a blog now and then, or a tech-savvy receptionist running your social…
Added by Shepard Morrow on March 28, 2013 at 5:43pm — No Comments
A smart phone is a small business owner’s best friend. It’s your lifeline to the business world, your office away from home and if used correctly, it can help you with every aspect of your job – from balancing your budget to managing your website’s back end. To get the most utility from your smart phone, though, you need to use the right apps. And while some developers offer costly, comprehensive app “suites” specifically designed for small business, such as…Continue
Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals, we have access to more data about customers than ever before as we build out a content strategy to attract and retain clients.
For many, marketing activities are still a rear-view mirror activity. Research can take weeks or months, and…
Added by Shepard Morrow on March 19, 2013 at 12:41pm — No Comments
So your business has been growing, and now you’re on your way to attending your very first conference. Well, let me be the first to congratulate you. Attending conferences is a great way for small business owners to take their companies to the next level. You can get tips from industry pros, expand your network of contacts and even add a name or two to your client list.
However, conferences don’t last forever. You’ve only got a day or two to make “the magic happen,” so to speak, and…Continue
Added by Rob Stachowski on March 13, 2013 at 12:30pm — No Comments
Starting a small business is hard, but growing a small business is even harder. One challenge all fledgling companies face is staying organized. Fall into disorder early, and it can undermine your best efforts for growth. Stay organized, though, and you'll see many paths open up for you and your business.
The web has given us many tools that can help us stay organized in any environment. Here are five that can help your business grow without the entanglements of disorder along the…Continue
Added by Joe Pawlikowski on March 11, 2013 at 4:26pm — No Comments
So your startup has expanded out of your basement and into an office downtown. Your client list is growing, as is your list of obligations, and now you find yourself in need of more employees. So you publish a few job postings and start scheduling interviews. This should be easy enough, right?
Think again. As many small business owners will testify, the hiring process isn’t exactly as clean and simple as it used to be. Everyone is looking for a job these days, and positions at…Continue
Added by Rob Stachowski on March 11, 2013 at 10:45am — No Comments
Time is your most valuable resource as a freelancer, and it always seems that there’s never enough. With several online tools to choose from, freelancers and other soloprenueurs are increasingly turning to time-tracking apps to record their billable hours. But there are some other, less obvious ways to use time-tracking data to improve the way you run your business. Here are five of the best.
#1: Avoid Overbooking Yourself
Freelancers often use their…
Added by Kelly Drill on March 4, 2013 at 2:52pm — No Comments
Every smart business owner knows that search engine-optimized blogging is the foundation of good marketing. Content creation increases both your website’s traffic and its worthiness in the eyes of the almighty Google. What most business owners don’t realize, however, is that keeping your blogging platform secure is just as important as blogging itself.
At the moment, roughly half of the top 100 blogs on the Technorati index use…Continue
Added by Rob Stachowski on February 26, 2013 at 12:02pm — No Comments
What are the five most important types of contracts for a small business? The (short) answer to this and every other legal question is: it depends.
The top five contracts for someone in construction might differ than a CPA or a dentist. That said, let's look at some of the more basic agreements that small businesses typically run into.
1. Non-Disclosure Agreement. Also known as “NDA”, this agreement simply binds someone to keep a secret. NDAs can be very useful if…Continue
Added by Veronica Picciafuoco on February 19, 2013 at 12:45pm — No Comments
Web developers and web designers – ah! Is it a classic clash of the computer titans or only a case of mistaken identity? It seems some new business owners have a little trouble separating developers from designers. The only thing connecting the two is that both work on a computer (and who doesn’t…Continue
Added by Ryan Bowman on February 12, 2013 at 9:30pm — No Comments
Before you can understand how content marketing plays a role in the three stages of the B2B buying cycle, it’s important to make sure that you know exactly what content marketing is, and at what stage in the Internet Marketing process it needs to be used.
The simplest definition is that it is content that a business creates and shares in order to promote a service that they…Continue
Added by Shepard Morrow on February 12, 2013 at 3:30pm — No Comments
So your startup is doing well. You’re attracting new business, you’re generating revenue and what began as a five-person operation quartered in your garage is now ready to double in size. And that means one thing – it’s time to look for new office space.
Renting or purchasing new office space is an exciting moment in any business owner’s career. Your business has moved up a tier and you finally have something material to show for it. However, looking for new digs can also be a tricky.…Continue
Added by Kris Williams on February 8, 2013 at 10:39am — No Comments
Reviewing bids from multiple developers? Be sure you’re comparing apples to apples. I recently started a discussion about the differences between fixed-price bids and estimates; but there are other factors to consider when selecting a partner for your web project, and we wanted to touch on some of those as well.
If you want a website for your business, you’ll be faced with a lot of choices like building it yourself, asking a friend…Continue
Added by Kelly Drill on February 6, 2013 at 12:27pm — No Comments
When a client hits your 'hairy edge', the point where you're over their needy or demanding nature, it's time to say buh bye. It's better for them and you.
But how do you fire a client when you like her and feel guilty because you know it's partly your fault for taking her in the first place. It doesn't have to be a black and white decision. You can take baby steps towards fixing your working relationship.
Here are 3 steps for getting asking for change with a…
Added by Dina Eisenberg on January 27, 2013 at 1:30pm — No Comments
This is the woe of every new entrepreneur or small business, “How do I get more clients?” When I first started out in business this was really all that was on my mind. I knew that I was doing something incredible, I just needed people to share it with! I did a ton of networking, some internet advertising, and a lot of praying and hoping that somehow people would “find me”. What I didn’t have was a reliable plan of action for how to go about this easily and effectively. This left me feeling…Continue
Added by Hunter Phoenix on January 24, 2013 at 4:59pm — No Comments
From my experience as an SEO and business consultant, search results are typically several months ahead of sales trends, meaning that they can affectively predict the near future of sales.
Why does this happen? It makes complete sense if you think about it for a second. When you buy something substantial, most of the time you don’t just do it on a…
Added by Shepard Morrow on January 19, 2013 at 1:23pm — No Comments
If you’re an entrepreneur either looking to move into your first office or simply looking for a change of scenery, co-working spaces can be a fantastic option for you. They are often a little more expensive than renting an office in the traditional manner, but there are a number of reasons why they can be a great office space option for your small business. Peter Ames of Office Genie, a UK marketplace for desk and office space, picks four of the best.
Space is often available right…Continue
Added by Peter Ames on January 16, 2013 at 8:30am — No Comments
I’m currently looking at my investment portfolio and deciding how much of my wealth I want tied up in businesses… my own and others. Investing in business is a high risk strategy as so much depends on the people running the business and their understanding of what business really is. I’m always on my soap box about small business owner operators needing to grasp the basics of what makes their business valuable. I know what I think, but I wanted to see if other business experts think the…Continue
Added by Laura Humphreys on January 14, 2013 at 10:00am — No Comments
If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele.
Unfortunately, we live in a world where change is happening faster and faster, and lots of small family businesses are getting left behind and…
Added by Shepard Morrow on January 11, 2013 at 3:25pm — No Comments
If you want your startup to succeed, you’re going to have to motivate your employees. It’s one of the basic tenets of business. There are several schools of thought on how best to do this. What I’ve learned from growing companies like TicketPrinting.com, though, is that it doesn’t matter what you do to motivate your employees as long as you follow four basic rules.
1) Offer Feedback. As a startup CEO,…Continue
Added by Lance Trebesch on January 11, 2013 at 2:30pm — No Comments