All Blog Posts (2,000)

Financial mistakes to avoid in business

Running a business can be hard. There are many things to consider and your finances are going to be one of your main priorities. When it comes to keeping your finances healthy, you need to pay close attention to all the details. Here are some common mistakes that many businesses make which you should be aware of in order to avoid falling in to the same cash flow problems:

  1. Not considering fixed costs. When pricing items, many business owners failed to consider fixed costs…
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Added by Melanie Burgess on March 21, 2014 at 6:32am — No Comments

Local Search: Internet Advertising for Local Businesses

Why Every SEO Strategy Should include Local Search Marketing:

Online Internet Advertising - Internet Advertising for Local Business



Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.



The first concept of internet advertising…

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Added by Shepard Morrow on March 18, 2014 at 4:23pm — No Comments

What’s the best weapon for world domination in business? A brilliantly simple tip…

Guest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…

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Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments

Are you brave enough to have a powerful brand? Find out here…

As anyone who has worked with me will tell you, I’m an avid fan of branding.  I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business?  Does it set the foundation for everything the business stands for?  Does it place them instantly a head and shoulders above the competition?

Often times the answer is no…

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Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments

What causes customers to leave you?

Why do customers leave?

Guest blog by Mike Brunel.

I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…

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Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments

New Study: Online Ads Do Increase Brick-and-Mortar Store Sales

Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?

But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.

A recent study conducted by Applied Predictive Technologies recently looked at one…

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Added by Shepard Morrow on March 4, 2014 at 12:23pm — No Comments

3 Ways to Make a Small Business Look More Professional

To play with the big boys, you’ve got to look the part. You might be a small business, but if you know that your bedroom start-up has the potential to compete with the industry leaders, then don’t let your current lack of budget, manpower and resources keep you out of the game. Here are a few ways to make yourself look more professional, and show your customers that you’ve got what it takes. 

Design a killer website

If you want a professional looking website but can’t…

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Added by Peter Boucher on February 28, 2014 at 11:57am — No Comments

3 Risks of Becoming a Landlord

Some might think becoming a landlord is an easy way to financial independence – just buy a house or flat, find a tenant and wait for the rent to start rolling in. However, there’s no such thing as easy money – being a landlord takes dedication, commitment and a willingness to respond to problems 24/7. If you’re the sort of person who likes their 9 to 5 job and prefers to relax in the evenings, you…

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Added by Peter Boucher on February 27, 2014 at 3:50am — No Comments

Want to create a business success story? Learn to see the future

I’ve interviewed many wealthy entrepreneurs as part of my mentoring programmes, always seeking to find out what makes them so successful.  How do they build businesses that achieve such growth and generate such great financial returns?  The number one trait that comes through without exception is their ability to look into the future and see what their business…

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Added by Laura Humphreys on February 26, 2014 at 5:02pm — No Comments

What’s the number one thing to consider if you ever want to sell your business?

If you are serious about selling your business one day, it’s important to have a good idea who might want to buy it. Imagine spending 10 years building a business you intend to sell only to realise you have created something nobody wants to buy. If you build a business with a buyer in mind, you have a much better chance of building something they really…

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Added by Laura Humphreys on February 26, 2014 at 4:58pm — No Comments

There are only two reasons to be in business. Do you know what they are?

According to Dun & Bradstreet* reports, “Businesses with fewer than 20 employees have a 37% chance of surviving four years and only a 9% chance of surviving 10 years.” 

I believe that the primary cause of these staggering statistics is that too many people go into business for the wrong reasons.

For me, there are only…

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Added by Laura Humphreys on February 26, 2014 at 4:49pm — No Comments

To achieve a successful exit, it helps to view your business as a product…

A successful angel investor friend explained to me the concept of exit strategy like this:

To achieve a successful exit, it helps to view your business as a product. A good business person empathises with their customer and understands their reasons for buying your product. You know what need your product fulfils in the market and who will want…

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Added by Laura Humphreys on February 26, 2014 at 4:46pm — No Comments

If you want to succeed as a small business, start thinking like a big dog.

It’s that time of year when you should be working on your business plan for the next financial year. Please, please, please tell me you do a plan each year?  You simply cannot succeed in business unless you take it…

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Added by Laura Humphreys on February 18, 2014 at 5:07pm — No Comments

The 7a SBA Loan

The Small Business Administration offers a cornucopia of loans to companies. Two such loans are the 7a General Small Business one and it's near light-speed brother (or sister) called the 7a SBA Express.

In this piece, we'll focus on the General Small Business…

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Added by Marc Prosser on February 16, 2014 at 4:40pm — No Comments

The Psychology of eCommerce Price Marketing

 

There’s more to a price than the price tag might suggest. In fact, it’s not just economics. There’s a psychology behind everything you see. Whether you’re shopping for boots, books, cars or electronics, the result remains the same. Prices take on different meanings to the consumer and the…

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Added by Kayla Matthews on February 14, 2014 at 2:35pm — No Comments

How should you calculate your small business startup costs?

By Bert Seither, small business consultant



About the author: Bert Seither is a longtime small business consultant. He has assisted thousands of small business owners to find a path to entrepreneurial prosperity in his 10+ years of experience. Learn more at www.bertseither.net.



We all know that the startup phase of a small business is incredibly time-consuming. However, it can also take a gigantic bite out of your…

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Added by Bert Seither on February 13, 2014 at 10:54am — 2 Comments

The 9 big DON’TS if you want to successfully grow your business

Everyone is always telling you what you should do to be successful in business.  I thought for a change, I’d tell you (based on my own bitter/sweet experiences) some of the things you really shouldn’t do.  Here are my top nine DON’TS when it comes to being successful in business:

1. DON’T start or continue a business with no idea of why…

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Added by Laura Humphreys on February 12, 2014 at 5:43pm — No Comments

How to Motivate Your Team - Motivation Checklist

In my latest book, The Liber8 Disciplines, I’m working with HR consultant Antonia Haythornthwaite on the key strategies to build a high performance team.  Antonia advises that you find out what key factors motivate a particular individual and then use these to encourage the best performance from this person.   Knowing what motivates an individual and then building this…

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Added by Laura Humphreys on February 6, 2014 at 7:00pm — No Comments

A Lowdown on Angel Investors for Small Businesses

By Bert Seither, Director of Operations at Corporate Tax Network



About the author: Bert Seither is the Director of Operations at Corporate Tax Network, a national accounting and business development firm. For nearly 10 years, Seither has assisted small business owners to help put their companies on a path to prosperity.



In the small business…

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Added by Bert Seither on January 23, 2014 at 12:49pm — No Comments

What you Need to Test all of your Electrical Appliances

If you add up how many electrical appliances you come into contact with on your average day at work then there is a good chance that this will be a very high number, even for small businesses. It will include all the IT equipment as well as devices in the kitchen and other areas, and in any industry this will likely be a large amount. Electrical devices can be extremely unsafe to use if they are faulty, and unfortunately each year there are many injuries and even deaths caused by people…

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Added by Peter Boucher on January 23, 2014 at 6:54am — No Comments

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