Thanks to high-speed broadband and smartphone technology, video marketing has grown considerably and multiple studies have demonstrated its effectiveness. For instance, including the word "video" in an email subject increases open rates by 19 percent and boosts click-through rates by 65 percent, according to Invodo. Meanwhile, a report from Unbounce shows that including a video on a landing page can increase conversions by 80 percent.…Continue
Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and taking advantage of any opportunities they may present. Because retailers, generally speaking, have a finite geographical limitation, it’s actually easier for them versus E-tailers to conduct routine market research to help their businesses perform better. For instance, it’s important to track…
The local economy. Pay attention…
Added by Danielle Foley on July 21, 2016 at 1:28pm — No Comments
Everyone has heard about Netflix. This streaming service has become as common in colloquial English language as the words Facebook or googling. In fact, my MS Word 2016 auto corrected the capital letter on Netflix on its own, as I expected it to do. With 83 million subscribers, this entertainment conglomerate has become one of the largest worldwide. However, the story of Netflix isn’t just about the company, but also about this entire branch of industry. With its incredible success, Netflix…Continue
Added by Marcus Jensen on July 21, 2016 at 3:22pm — No Comments
It is the dream of every business to be the most efficient at whatever it engages in. Businesses mostly engage in activities geared towards something profitable either directly or indirectly so success means more than just attaining a target. It may determine the very destiny of the business. This applies…Continue
While some would say that businesses differ only in the amount of money they work with, nothing can be further from the truth. What can be a minor nuisance to a major conglomerate can sometimes bring a small or medium business to ruin. Sure, budget issues and troubles with business plans are constant hazards, but sometimes, these inconveniences can be caused by something completely unpredictable. In order not to allow this to happen to you, here are a few simple tips that will help you…Continue
Added by Norah Martin on July 17, 2016 at 4:38am — No Comments
With the ever-growing shift from Retailer to E-tailer, the entire face of retail has undergone major changes, causing many forms of traditional retail to decrease or disappear in volume and importance. The small retailer category continues to struggle, but those who understand the circumstances, adjust…Continue
Added by Danielle Foley on July 14, 2016 at 7:28pm — No Comments
The world of modern business is no less than a battlefield, and if this is so, then your office is your headquarters. Whenever you step into someone else’s office, what you see is the reception area, work spaces, resting room, but to you, as a layman, their layout may seem random. In fact, every single corner of the office must be carefully planned. With this in mind, here are some tips on key points you need to keep an eye out on in your office design.
Added by Norah Martin on July 11, 2016 at 10:30am — No Comments
You are putting up a new website or maybe you have had a website for quite some time now; but have found that the numbers are not as they should be. People are leaving quickly are growing.
Do you know the top reasons why people leave your website?
You may not see the things that turn visitors off about your website as a turn off, but your visits certainly do.
The growth of the online business has introduced new options for customers and new challenges for business. Online selling is all about marketing, but we should not forget that customer reviews are another essential part of online business.
Almost all major business present online have customer reviews, while in many cases, good online reviews are a prime factor behind success in the world of online business.
When it comes to small business and individual entrepreneurs,…Continue
Added by Luisa Brenton on July 1, 2016 at 10:05am — No Comments
Running a successful salon or spa is not just about offering the best services possible, but also providing top-notch customer service. Going the extra mile to make clients feel comfortable and pampered boosts repeat business.
The following tips will get you on your way to retaining a…Continue
Added by Minu Prasad on June 30, 2016 at 9:09am — No Comments
Added by John Britto on June 30, 2016 at 9:12am — No Comments
The phrase “licensed, bonded and insured” appears frequently in business advertising—but what does it mean? While most people know what business licenses and insurance are, the “bonded” part of the phrase isn’t so familiar.
Sometimes a bond is required for a business to begin operating, and sometimes owners…Continue
Added by Melanie Baravik on June 30, 2016 at 5:30pm — No Comments
I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for small businesses to use to brand storytelling pieces, which can live on a website, social media channels and can be used in press releases and email campaigns. Whether sharing the brand values, brand…Continue
If you are searching to monetize your website or the blog, SEO is the approach what you need to attain right from the onset. For any online business, to keep up the good ranking of the website in search engines is equivalently significant as a well-structured website proffering the righteous products. The effectual SEO services improve the ranking of the websites to make it eminent, generate the traffic and eventually boost the ROI and…Continue
Added by Aarif Habeeb on June 26, 2016 at 7:26am — No Comments
It’s no surprise how much mobile phone technology has evolved since its inception. Considering the fact that how fast iPad was launched in the mid of 2010 and then Apple Watch was released in market in 2015, it can be safely assumed that even merely two years down the lane technology will be different…Continue
Added by Ashish Sharma on June 17, 2016 at 8:16am — No Comments
Mobile apps are highly useful in solving most problems in an easier way with few examples comprising of tracking calories, book a cab, online shopping, among others. It solves hell lot of problems and allows you meet challenges. Businesses using them get to enhance productivity which ultimately leads to higher ROI and this is owing to the latest streamlined processes.
Added by Ajit Jain on June 16, 2016 at 2:31am — No Comments
Retail is a business full of hidden costs. When you factor in rent, inventory, marketing, and more, the expenses really add up. Furniture retailers in particular have the potential to lose a lot of money on premium-priced inventory that doesn't sell fast enough, and instead sits on the showroom floor where it quietly gathers dust.
Don’t let factors like stale inventory put a h*** in your pockets! Check out these three ways you might be losing money and how to…Continue
Added by Kevin Cundiff on June 15, 2016 at 8:40am — No Comments
The following is part 2 of a 3-part market research report I had created, on behalf of a client, to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for small businesses to use to brand storytelling pieces, which can live on a website, social media channels and can be used in press releases and email campaigns. Whether sharing the brand…Continue
How to market yourself online is becoming quite the confusing business and sometimes makes no sense at all how a girl explaining her makeup routine on Youtube becomes a must-watch channel.…Continue
I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for small businesses to use to…Continue
Added by Danielle Foley on June 7, 2016 at 12:48pm — No Comments