Rhonda Burgess's Blog (28)

History of Coupons: How Retailers Have Driven Consumer Sales Through Time

How does a business drive higher sales, grab a customer’s attention and create brand loyalty? By doing the unthinkable - charging less in exchange for a piece of paper.

The paper in question is what we all recognize as the coupon. This tiny voucher, trimmed from a box or newspaper, promises savings to the holder. The coupon became an industry itself and is now ubiquitous in the American sales cycle. It continues…


Added by Rhonda Burgess on February 6, 2018 at 4:18pm — No Comments

Death of the Suit & Tie? How Corporate Dress Codes Have Evolved

In the past couple of years, we saw two significant moments for fashion at work a female TV weather forecaster was handed a sweater to “cover up,” and a British woman’s refusal to wear high heels got her fired. Both were pivotal moments in what has been an ongoing debate about workplace wear. As our ideas about productivity and what work looks like changes, so do our opinions about…


Added by Rhonda Burgess on February 6, 2018 at 4:14pm — No Comments

The Entrepreneur’s Guide to Starting a T-shirt Company

Do you want to start your own t-shirt company? Well, you have chosen a challenging but rewarding business venture to unleash your creativity. Currently, there are few things more satisfying than being your own boss and seeing your designs worn by others.

T-shirts are a staple in just about everyone’s wardrobe. Not only are they versatile and easy to incorporate into so many outfits, but they are also a blank…


Added by Rhonda Burgess on February 6, 2018 at 4:11pm — No Comments

Merchandising Master Class: 12 Tips for Generating Sales After the Holiday Rush

While the holiday retail sales may make retailers giddy, the post-January decline and subsequent dismal sales numbers are not how you want to start the New Year.

Worse, the increase in returns at this time of year can further detract from your bottom line.

Fortunately, you can minimize the first quarter slump by following these 12 tips for generating sales after the…


Added by Rhonda Burgess on February 6, 2018 at 4:00pm — No Comments

How Much Are Your Printing Needs Costing You?

When it comes to running an efficient, effective business, it’s important that a company knows exactly what it’s spending and where costs can be cut. Even making the slightest changes to how a business runs can help to save thousands of dollars each year, which can go to more important sectors to help the business run that much more smoothly.

For many businesses, some costs are more apparent than others. Obviously, the cost to pay employees is a big one, and potential building rental,…


Added by Rhonda Burgess on December 8, 2017 at 12:52pm — 1 Comment

Prepping Your PPC Ads for Holiday Shoppers

With the biggest revenue months of the year just around the corner, online retailers are busy getting their pay-per-click (PPC) campaigns maximized for the holiday season. You definitely want to start early to make sure you capitalize on the busy days ahead!

By prepping your PPC ads now, you’re already on your way to a successful Q4. However, there are a few things to tackle on your PPC checklist if you…


Added by Rhonda Burgess on December 4, 2017 at 4:10pm — No Comments

Eight Tips for Turning First-Time eCommerce Holiday Shoppers into Lifelong Customers

The holiday shopping season is here, which means that eCommerce merchants are preparing for the influx of first-time visitors to their online store. But what will happen to these new customers after the holiday excitement dies down?

According to a Magento report, retailers gain up to…


Added by Rhonda Burgess on December 4, 2017 at 3:56pm — No Comments

Business Owner Digest: What to Expect from OSHA Inspections

To the joy of most employers, there is a decent chance they will never have any involvement with an Occupational Safety and Health Administration (OSHA) inspection. When involvement is necessary, first reactions run the gauntlet between mild annoyance and sheer panic. When an inspector comes knocking at the door, just the sight of their identification badge is enough to send management scrambling and to see employees magically disappear.

The main thing to remember about an OSHA…


Added by Rhonda Burgess on November 14, 2017 at 3:10pm — No Comments

Tips Recovering from Jet Lag



Nothing foils day one (or day two or three) of travel plans quite like jet lag. The discomfort is all too real: fatigue, insomnia, nausea, dizziness, headache, confusion—and it can last for days.

Traveling across multiple time zones can throw the body’s circadian rhythm (or “sleep-wake” cycle) off…


Added by Rhonda Burgess on October 24, 2017 at 4:02pm — No Comments

How to Automate Staff Uniform Operations: Best Practices to Follow

Large corporations know the importance of outfitting their staff with durable, stylish and practical uniforms. It immediately adds an air of professionalism to any business. Furthermore, it lends a feeling of pride, fellowship and common loyalty among the employees, an essential esprit de corps that fosters a happy business environment.

Once a small or medium-sized business decides to institute the use of uniforms, the…


Added by Rhonda Burgess on October 24, 2017 at 3:51pm — No Comments

Office Antics: 20 Ideas for International Talk Like a Pirate Day

International Talk Like a Pirate Day swept across the world in 2002. John Baur and Mark Summers, also known as Ol’ Chumbucket and Cap’n Slappy, wrote to syndicated columnist Dave Barry about starting the holiday. Once Barry wrote the column piece, it became an instant hit. Now, every year on September 19th, millions of people dedicate an entire day to swash buckling décor and pirate lingo. Here are 20+ ways your…


Added by Rhonda Burgess on September 19, 2017 at 9:53am — No Comments

6 Exciting New Companies and Kickstarter Projects Addressing Water Conservation

When it comes to water conservation, there are all sorts of different approaches one could take. Most of us start by looking for ways we can conserve water at home and making simple changes that really add up with repetition. Others go a step further by looking for charitable organizations to support, volunteer efforts to join and businesses to support that make water conservation a priority.

However, it’s important to realize that water conservation isn’t just something established…


Added by Rhonda Burgess on September 13, 2017 at 4:00pm — No Comments

Best Web Platforms for Managing Your Subscription Business

Subscription-based businesses are often seen as a viable alternative to traditional e-commerce websites. Instead of focusing on selling individual items and shipping them to customers, subscription-based e-commerce websites offer a flat monthly fee for a particular service…


Added by Rhonda Burgess on August 17, 2017 at 11:13am — No Comments

Tips for Branding and Packaging for Online Merchants

There is no denying it: branding and packaging are an integral part of every business. It doesn’t matter if you have the best product or service in the world—if your branding or packaging is lacking, then your potential for success is lacking, too.

Companies who value and invest in their branding are sending out a message about who they are as a company, what they stand for and what kind of value you can expect from them. There is no substitute for quality branding and packaging,…


Added by Rhonda Burgess on August 10, 2017 at 5:18pm — No Comments

Remarkable Retail: 17 Creative Point of Purchase Displays

With a plethora of options, it’s no surprise that in retail, to make a splash and be remembered, you need to be creative.

The most innovative point of purchase displays interact with space, the product and the customer in unexpected and unique ways, from simple cardboard folded into clever origami, to colors that give a brand personality.  

Feast your eyes on these fantastic point of purchase displays you must see to…


Added by Rhonda Burgess on August 9, 2017 at 3:28pm — No Comments

Why Eco-Friendly Packaging is Important to Consumers

Saving the planet is everyone’s responsibility. Climate change is a reality, and disposable packaging is becoming ever more present in our society. Everything comes in packaging: food, clothes, toys, and furniture. What we need to do is make sure our packaging is eco-friendly. 

What is Eco-friendly Packaging?…


Added by Rhonda Burgess on July 26, 2017 at 3:55pm — No Comments

6 Great Ways to Improve Morale at the Office

Do you ever get the impression that your team members see work as a chore? Does it seem like people have to drag themselves into work every day and are counting the minutes until they get to leave at night?

Do you wish the vibe at your workplace was a little less low energy and a lot more positive, in general? You might be dealing with a chronic morale issue. 

Low morale isn’t a problem you should shrug off, either. It can actually lead to a…


Added by Rhonda Burgess on July 5, 2017 at 3:01pm — No Comments

Beyond Etsy - Comparing the Marketplace Options for Makers

Etsy has been around since 2005. In its early years, Etsy promoted itself as a unique marketplace for handmade goods. Over the years, it has grown to become one of the most popular…


Added by Rhonda Burgess on June 28, 2017 at 3:09pm — No Comments

How to Integrate your Marketing with your Packaging

In an increasingly globalized world, the standards that marketers are held to are higher than ever. This is more relevant for physical goods, where the advances of marketing have set the bar so high that sub-standard packaging that does not resonate with the consumer is either ignored by consumers or can make people avoid making the purchase. For companies today, there is a significant push to get packaging in tune with the rest of the marketing message and be an asset, not a liability, for…


Added by Rhonda Burgess on June 23, 2017 at 2:33pm — No Comments

Shipping Drums - Decoding Packing and Shipping Food Regulations

Shipping drums may not be the most common method of packaging items for overseas shipping,  however, they are still very useful and versatile in certain shipping situations and for some particular types of cargo. These drums are typically filled to the brim, making them an excellent choice for shipping heavier types of cargo.

 Often, these barrels are used for food, items of clothing and dry goods. Today, it’s not uncommon to find barrels…


Added by Rhonda Burgess on June 21, 2017 at 10:46am — No Comments


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