6 Practical Ways to Effectively Engage Your Instagram Followers

As soon as you set up your Instagram page and start growing your audience, the next challenge is in keeping your followers engaged. 40% of Instagram users follow at least one business, which means you have to compete to keep your followers engaged.

Instagram can be used as an effective marketing tool for your business. Other than bombarding your audience with marketing content, learn how to properly engage your audience and improve conversion rates. The following tips will help you market your brand on Instagram successfully. 

1.      Partner with an influencer

Influencers can really help you to get to your audience faster and make them convert. Find influencers who have the right following. Think about the kind of audience they target and who your potential customers are. Make sure they are able to reach a large community that is valuable for your brand. Don’t just look for influencers who have the follower numbers; make sure they can drive brand interactions.

2.      Post interesting captions

Your caption may be a few words but it has a lot of potentials to prompt discussion. Remember that Instagram is a visual social platform but the caption shouldn’t be ignored. You can come up with a consistent guideline for all your posts. It could be posting a date or timestamp on all your photos. Whatever it is, make sure you tell a story, use humor and bring the image to life with the caption.

3.      Engage with followers

Whenever you post photos on your Instagram account, check for comments and reply to them whether positive or negative. Ignoring negative feedback can do more harm than good. Thank the person for leaving a comment or tagging a friend. If there are questions asked, make sure you respond with valuable information. Doing this will create strong brand loyalty and show your Instagram followers that there are real people behind the images.

4.      Run Campaigns

Instagram contests can really help you to engage your audience and grow it even more. Create campaigns that build excitement about your brand. Be creative when coming up with campaigns and make sure they are easy to participate in and the prize offered is worthwhile. You can ask followers to tag three of their friends to win a prize.

5.      Photo challenge contest

Run a photo challenge contest to create engagement and get more followers. It simply allows users to post one of their own photos in order to enter the contest and use specific hashtags. You can be as creative as possible with this type of campaign. Make sure it’s easy to follow through and the hashtag is memorable and relatable.

6.      Regramming

This is a new feature that allows you to post a photo from a different Instagram account to your own. Regramming can really help you to expose someone else through your network and also engage your brand. Some people will get excited when they see a popular brand sharing their photo on their feed. You can instantly turn your Instagram fans into loyal brand ambassadors. It also saves you time and gives you user-generated content that keeps your audience entertained.

After Instagram released its new algorithm, 70% of posts aren’t seen. This means brands need to be super creative with their content as the app gives more preference to relevance as opposed to quality.

As soon as you set up your Instagram page and start growing your audience, the next challenge is in keeping your followers engaged. 40% of Instagram users follow at least one business, which means you have to compete to keep your followers engaged.

Instagram can be used as an effective marketing tool for your business. Other than bombarding your audience with marketing content, learn how to properly engage your audience and improve conversion rates. The following tips will help you market your brand on Instagram successfully. 

1.      Partner with an influencer

Influencers can really help you to get to your audience faster and make them convert. Find influencers who have the right following. Think about the kind of audience they target and who your potential customers are. Make sure they are able to reach a large community that is valuable for your brand. Don’t just look for influencers who have the follower numbers; make sure they can drive brand interactions.

2.      Post interesting captions

You caption may be a few words but it has a lot of potential to prompt discussion. Remember that Instagram is a visual social platform but the caption shouldn’t be ignored. You can come up with a consistent guideline for all your posts. It could be posting a date or timestamp on all your photos. Whatever it is, make sure you tell a story, use humor and bring the image to life with the caption.

3.      Engage with followers

Whenever you post photos on your Instagram account, check for comments and reply to them whether positive or negative. Ignoring negative feedback can do more harm than good. Thank the person for leaving a comment or tagging a friend. If there are questions asked, make sure you respond with valuable information. Doing this will create strong brand loyalty and show your Instagram followers that there are real people behind the images.

4.      Run Campaigns

Instagram contests can really help you to engage your audience and grow it even more. Create campaigns that build excitement about your brand. Be creative when coming up with campaigns and make sure they are easy to participate in and the prize offered is worthwhile. You can ask followers to tag three of their friends to win a prize.

5.      Photo challenge contest

Run a photo challenge contest to create engagement and get more followers. It simply allows users to post one of their own photos in order to enter the contest and use specific hashtags. You can be as creative as possible with this type of campaign. Make sure it’s easy to follow through and the hashtag is memorable and relatable.

6.      Regramming

This is a new feature that allows you to post a photo from a different Instagram account to your own. Regramming can really help you to expose someone else through your network and also engage your brand. Some people will get excited when they see a popular brand sharing their photo on their feed. You can instantly turn your Instagram fans into loyal brand ambassadors. It also saves you time and gives you user-generated content that keeps your audience entertained.

After Instagram released its new algorithm, 70% of posts aren’t seen. This means brands need to be super creative with their content as the app gives more preference to relevance as opposed to quality.

Views: 35

Comment

You need to be a member of Small Business Bonfire to add comments!

Join Small Business Bonfire

Members

Subscribe to Our Newsletter

Kickstart Your Business

small business help

Get Connected

© 2017   Created by Alyssa Gregory.   Powered by

Badges  |  Report an Issue  |  Terms of Service