Running a beauty, hair or nail saloncan be challenging, but you can help establish your brand visibility by implementing proven salon marketing techniques online. The following steps will help you shape an effective online marketing strategy for your salon.
Steps for Marketing a Salon Business
How to Get Found Online
In order to stand out from competitors, particularly in search engines, you need to create original content that showcases your unique expertise in cosmetology. While it’s possible to build a free, simple site with Wix or WordPress, your business will have a more impressive image if you hire a professional web development team.
Once you have found the right web designer that can provide a custom web design, be prepared to provide the firm with eye-catching images and important content about your business, so that they can incorporate the proper SEO into your content. Your site has the best chance of being found by your target audience if it includes well-crafted content built on relevant keywords.
Developing and Retaining Leads
If your SEO is effective, then search engines like Google, Yahoo and Bing will connect users with your site through niche keyword phrases. You can also gain visibility by submitting your business information to local directories such as Yelp and Yellow Pages. For additional online visibility, consider buying advertising through platforms such as Google AdWords, Facebook and Twitter.
As the search engines bring you online traffic, you will have an opportunity to capture leads through email, phone, walk-in traffic and social media. Prioritize your leads so that you can focus on your most ready to buy customers. Develop relationships with your followers through social media by answering their questions and offering solutions that fit their needs.
The quicker you respond to visitor inquiries, the more likely you will retain customers who may refer their friends to you. For further promotional ideas, consider offering online coupons and contests.