Have Confidence In Yourself
Building a brand means building trust and how can you expect others to trust you if you don't trust yourself? Trust in your ability to perform, lead and be responsible for other people. Once you trust yourself, others will start to trust you too.
Build Trust with Your Clients
Success in small business is all about relationships, and building trust with your clients is critical. As you grow, here are tips and best practices to keep in mind to continue to build trust with your existing and future customers:
Be Honest: This may seem obvious or straightforward, but it's the most important aspect of building trust. When something goes wrong, or a customer is unhappy, addressing issues honestly - and owning your part in the problem - can not only save but improve the customer relationship!
Communicate Often: Communicate regularly with your clients both directly and indirectly. Keeping your social media channels active and updated is a great way to let potential customers know what you're all about, and reinforce your existing relationships. Predictable and helpful email communication about your business, products/services, sales, and promotions lets your customers know you care about them!
Give Back: Volunteering and supporting local causes is a good way to build trust with both your customers and your community! When communicating with your clients always keep in mind what you can do for them. If your emails and social media feeds are full of sales/ads, clients won't trust that you have their best interest at heart.
Personalize: Marketing shouldn't be impersonal; whenever possible personalize your messages to your clients (and prospects) and do your homework! Communicate how your product/service can solve a problem for them or make their life simpler/easier.
Get Testimonials: Ask your loyal customers for testimonials, and post them on your website, social media page(s) and Google. Nothing builds trust with potential customers like positive reviews...!
Provide Top-Notch Customer Service: Make communicating with your company easy to do, and be responsive. Monitor your social media channels, as increasingly customers communicate with businesses through social media platforms. Check emails regularly and respond quickly. These days clients are more likely to use technology to communicate than to pick up the phone, so make sure your business is up-to-speed and prepared to respond to all types of customer inquiries.
Read more small business tips, statistics and motivation on our blog: http://www.urbannyche.com/small-business-network ;