The growth of ecommerce has led the online business owners to expand their reach through mobile apps. Android and iPhone are the most commonly used platforms by the customers of today. According to Tech Crunch, $771 million revenue was earned from mobile customers on the Thanksgiving Day. Such researches prove that if you want to promote visibility and sales, having an ecommerce website is not enough. For several reasons, mobile apps are a better option as compared to the websites browsed on mobile and desktop.
Given below are some of the reasons why you should get mobile apps developed for your ecommerce business.
As apps provide a better performance and improved user experience, consumers prefer to use apps over browsers. Also, as the apps are getting smarter, they display products based on the choice and preferences of customers. A report by Adobe revealed that 67% mobile shoppers use apps that belong to their favourite brand. Hence, by providing an intuitive app, you can build a loyal customer base.
Retailers can also provide benefits to their customers through discount coupons and deals which attract customers and keep them engaged with the apps for a long time.
Sending a small notification through your app like - Weekend sale! Get 50% off on all the products; can prove to be highly effective in boosting your sales. Your customers can take a look at these notifications even without opening the app. Such tailored applications work great if used wisely. Over sending notifications can also agitate the customers.
Creating a customized application can give the freedom to your developers to build something that provides with a powerful and unique experience to your customers. Apps also enable the developers to customize the user-experience according to the device and helps them to go beyond the limitations of responsive web design. They can also work on a user preferred platform i.e. Android or iOS.
If you want your loyal customers to spread the word about your brand, you can also provide the social media sharing option through your apps. Whenever you launch a new product or service, your customers can share and alert their friends through social media platforms like Facebook, Twitter, Instagram etc.
At AppJetty, we understood the important role a mobile app plays for an ecommerce business and how difficult it is for SMEs and startups to get a native mobile app for their ecommerce store. And hence, came up with MageMob, our Magento mobile app extension that helps convert any Magento store into a mobile app (for both Android and iOS) within a few hours. Recently we launched the second generation of MageMob Cart and added a whole bunch of features to make it one of the most competitive mobile app extensions for magento.
All you have to do is download the MageMob Cart Extension from AppJetty and get it configured into your Magento Store. Thereafter you can configure the extension and select themes, categories and banners out of the given predefined configuration. Next, you can enlist the required features like payment gateway, theme, store language etc. And last but not the least, you can release your own app on Google Play Store and Apple App Store.
Check out more features of MageMob Cart and how your own Magento app would look like.