How many times have you crossed a store and wondered how it would fare online? There are billions of stores in the US that do not have any online trail. Think about all the local brands and businesses in your local neighborhood that could do with some online audience. It is quite amazing once you start to think about companies that have not yet set foot in the dot-com market.
However, have you even wondered how that is even possible? SEO myths of course.
Almost all the businesses that are entirely offline have said at least one of these three whenever someone has suggested an online storefront. If you are one of those businesses, let us tell you the truth. The three reasons are utterly ridiculous. These are some of the most popular myths regarding SEO and online marketing. In fact, it is stupid-cheap to get your brand online. Not being online is costing you money, each hour!
Myth 1: It is too expensive to go online
It is one of the most incorrect statements about SEO. Going online does not cost you money unless you want to get into some niche form of advertising. Even then, advertising on Facebook is only a couple of dollars per day. PPC is a more expensive deal. However, that comes much later.
Here are the most expensive parts of any online business –
That is about it. This is the total cost going online you will have to deal with. Building a website is indeed one of the most intensive tasks you will have to undertake ever since you set up shop. However, unless you are using a DIY website builder like WordPress or Wix, you can outsource it to college graduates for dirt-cheap rates.
Domains can cost you about $10 a year at the most. You can even buy 10-year plans for less than a dinner at the Cheesecake Factory. Professional email services like ChimpMail can give you free offers for a limited number of emails. If you are just starting out, their trial period offers should be good enough to set you off on your online route.
Hosting services tend to be a bit trickier than picking a domain or an email service. You will feel the urge to go for a shared domain for saving a few precious bucks. However, go for a verified hosting service that can cost you between $50 and $100 a year.
Having your registered domain and email servicing is the best way to attract inbound traffic. If you already have a bustling offline business, you should try getting your domain and website right away. You already have millions of dollars’ worth content and ideas in store!
Myth 2: it is too much effort to go online
The only actual work is setting up a website, buying a domain, getting a reliable, secure hosting service and coupling it with a professional email address. Other than that, no real work can deter the process of going online. We get clients every week who have fended off the idea of going online for decades for fear of some hard work.
With the advancement of technology, there is no mediator or a learning curve involved in setting up a website. You can build a website within a couple of hours after watching a few videos on YouTube. The website building part can take time depending on which builder and CMS you choose. We always recommend WordPress for its smooth DIY editor options and fast building process.
It is 2017, and you have blogs for everything. If you want to set up a blog, you have blogs telling you how to do that too. It is the year of digital marketing. You can find a list of all the tools that you will need for marketing and SEO assistance too. Most SEO plugins including All in One SEO and Yoast are free for WordPress users.
Myth 3: local shops have no business online
This is the biggest myth of it all. Every tourist, hiker, and the student has a mobile phone. They rely on their phone for all kinds of information. From restaurants to shoe stores, they use their mobiles to find their best available options. Unless you create an online presence for your company, new customers from other cities (movers, travelers or curious passersby) will never be able to find you.
Start small. Start with Yelp and Google Local. Register your business/company name, description, and relevant details. If you cater to more than one district or city, mention that too. Very soon, you will get reviews from real users that you can moderate and add to your business profile. Always remember to keep your business profile up to date. You need a brand presence to eliminate the possibility of any impending disaster. Unless you claim your business online, one of your more unscrupulous contenders can claim your business and post negative reviews. Such instances are not unseen.
Always know, your customers are looking for you. It is an era of easy accessibilities. Your potential customers are looking for you right now. Your current customers are trying to post reviews, ratings, and testimonials on your online profile. They are looking for ways to interact with your business through Facebook, Twitter, Yelp or Google. Going online is not an added expense. It is an investment every business owner needs to make to expand and sustain in 2017.